A simple LinkedIn message turned into an inspiring conversation for FIU Business students on March 6, as Lauren Solomon, national sales director at Stanley 1913, toured the FIU campus and shared her insights on leadership, marketing and the power of perspective.
Solomon, who helped propel Stanley 1913’s iconic drinkware into the beloved category that it is today, shared her career journey with students, faculty and alumni from FIU’s Master of Science in Marketing (MSM) program after she was approached by Dr. Jaclyn Tanenbaum, director of the MSM program. Tanenbaum read a newsletter article that featured Solomon and reached out to her over LinkedIn.
That approach was not unlike the one that sparked the pivotal change for Stanley 1913.
In 2019, shortly after the introduction of the Quencher Tumbler, three influencers from lifestyle blog ‘The Buy Guide’ contacted Stanley 1913, to ask to sell the cup on their site. They connected with Solomon, who convinced executives to think about the core demographic for the product and to consider marketing to women.
Her lecture on the power of perspective emphasized how shifting one’s mindset can unlock new opportunities in business and beyond.
“Every opportunity I’ve had stemmed from being open to change and embracing new challenges,” said Solomon. “Your perspective is what sets you apart, it allows you to identify opportunities others might overlook.”
Solomon, who began working in industrial sales shared how she helped Stanley 1913 break into new markets by leveraging influencer marketing and social media—an approach that transformed the century-old company into a trendsetter among consumers.
One factor that was always very important to Solomon was work life balance, and she made sure to set those expectations with her employers throughout her career.
Her story struck a chord with students eager to carve their own paths in sales and marketing.
“You have to step outside the box and be able to see a challenge and go for it and not be scared of the repercussions that could possibly happen,” said Alexa Acosta, a student in the MSM program. “You have to weigh your options, prioritize your life and be able to do things without being scared.”
Solomon also emphasized the importance of mentorship, networking and taking initiative.
“If I hadn’t reached out, asked questions, and built relationships, I wouldn’t be where I am today,” said Solomon. “Success isn’t just about talent, it’s about being proactive, bringing your diverse perspective to your work, and constantly learning.”