From graduate studies in the U.K. to a PhD in Miami and a faculty role in Tennessee, KaanCanayaz’s academic path is global, rigorous, and now officially outstanding. The marketing doctoral student has been named one of FIU’s Outstanding Graduates for summer 2025, honoring his academic excellence, research innovation and commitment to community service.
A native of Turkey, Canayaz began his doctoral journey at FIU in 2021 during the COVID-19 pandemic. With prior degrees in management and entrepreneurship from the United Kingdom and a master’s in marketing from Syracuse University, he came prepared. But he quickly realized the demands of a doctoral program would be unlike anything he had experienced.
“It was difficult at first, especially with smaller seminars and dense academic articles,” Canayazrecalled. “But over time, with the support of my professors, I found my rhythm and started toenjoy the process.”
Canayaz’s research focuses on the psychological and economic mechanisms of non-fungible tokens (NFTs). His dissertation explores how NFT rarity influences emotional attachment and valuation, as well as how brands leverage NFTs in marketing strategies.
“Because of rarity, NFTs have specific characteristics that actually mirror luxury products characteristics, so if an NFT is bundled with a physical product by a non-luxury brand, then consumers are actually perceiving these brands as more luxurious,” said Canayaz.
His work on NFTs was nationally recognized, winning Best Paper in Track Award at the Society for Marketing Advances and earning a nomination for the Best Dissertation Proposal Award.
Beyond research, Canayaz distinguished himself as an engaged educator. He taught both in-person and online courses and strives to be known for his responsiveness and personal commitment to students, replying to emails within hours and mentoring seniors on job searches, resume building and LinkedIn profiles.
“FIU taught me the value of being present for students,” said Canayaz. “Many of them work full time and have limited hours to study. Being there when they needed help can make a huge difference.”
His impact extended far beyond the classroom. After a devastating earthquake struck southeastern Turkey in 2023, Canayaz mobilized Miami’s Turkish community and FIU Business to send donations and supplies to victims. He organized drop-off points, collected goods and helped coordinate shipments through the Turkish consulate.
This fall, Canayaz begins his next chapter as a tenure-track assistant professor of marketing at Middle Tennessee State University.
“I’m excited to keep doing what I love- teaching, mentoring and conducting research that has real-world implications,” he said.
His advice to doctoral students is to be proactive. “Approach professors, ask to be involved, ask if there’s any research they need help with, and don’t be afraid to ask silly questions,” said Canayaz.