Shaping the world through her visionary global campaigns, Claudia Romo Edelman, founder of We Are All Human and co-host of “A LA Latina” podcast, shared her career advice and vision for the future with FIU Business social media marketing students in November.
Invited to FIU by the Eugenio Pino and Family Global Entrepreneurship Center, Romo Edelman has powered social movements for decades, working with institutions like UNICEF, the United Nations, the Global Fund and the World Economic Forum. The presentation complemented the course’s annual cause-focused social media marketing campaign component.
“I wanted to make sure that I was able to share some of the social marketing and marketing for social causes experience that I have had for the last 30 years,” said Romo Edelman. “Particularly since you have so many Latinos in your classes, so that we can be inspired and know that we can change the realities that need to be changed.”
For marketing senior Natalia Martinez, it was an invitation to see things in a new light.
Claudia Romo Edeleman discussing with FIU Business social media marketing students.
“It really inspired me of having my voice and not being afraid of who I am and where I come from and being very proud of that,” said Martinez. “It made me change my perspective as to my power and what we can do as a community and how far we reach in numbers and how far I can reach for my future. It gave it gave me that inspiration to reach further for the stars.”
Through We Are All Human and their Hispanic Star initiative, Romo Edelman advocates for diversity and inclusion for all, with a particular focus on Hispanics in the U.S. Her charity organization has a toolbox of programs to move the needle forward including Hispanic Promise, a first-of-its-kind non-legally binding national pledge to prepare, hire, promote, retain and celebrate Hispanics in the workplace.
The group also conducts research and sentiment studies that capture information including demographics, societal insights, personal finance and political beliefs.
“I think that the consumer of the future will continue buying with their hearts and voting with their beliefs,” said Romo Edelman. “It's very important to know how to do cause marketing and how to use the tools that you have to be a force for good and a force for growth.”
While her message may seem targeted toward Latinos, her story resonated beyond.
“Seeing her accomplish so much kind of gave me a push,” said Sarah Wagner, an international business senior. “You don't need anything to start, just motivation and passion for it, she pushed me to say ‘yeah, I could do it.’”