The MS in Marketing program offers an integrated curriculum with the themes of digital, branding, and data analytics incorporated into each course. The program is distinctive for both its breadth and depth, and includes digital marketing (from general e-commerce to social media to digital marketing strategies), the psychology and economics of buyer behavior, how to conduct marketing research, the development of brand equity and its implications for organizational success, the use of marketing analytics to increase the effectiveness of marketing activities, as well as general marketing management and overall strategy.
The 10- or 16-month program is lock-step, cohort-based, where students enter the program at the same time and proceed through the courses as a group, allowing you to develop relationships that will enrich your personal and professional lives.
Courses
Professional Development Seminars will be required.
Certificates
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Learn more about the The Master of Science in Marketing (MSM) program at FIU Business. Be a marketing leader in the digital age.
Schedule to Speak with an AdvisorInformation Sessions
FIU Business offers virtual and in-person information sessions.
Financial Aid - Virtual Information Session
Oct 1, 2025 at 12:00 PM
Master of Science in Marketing - Virtual Information Session
Oct 9, 2025 at 1:00 PM
Graduate School Open House
Oct 25, 2025 at 9:00 AM
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