ATOM Analytics ChallengeScoring Criteria

The story

Ability to tell a clear, vivid, compelling story.

• Clarity (how well the graphic/visualization stands on its own without additional explanation).
• Novelty/creativity (originality of thought; unusual way of approaching the data).
• Insight (extent to which the analysis and the graphic/visualization provides meaningful understanding of the data).
• Utility (ability of the graphic to aid decision making).

The background and the analysis

Ability to conduct thorough, accurate, and appropriate analysis.

• Relevance (analysis relates to the problem statement ; appropriate tools and techniques utilized).
• Completeness (degree to which the analysis answers the stated question).
• Depth (sophistication of the analysis – appropriate integration of multiple data sources to yield new insights).
• Consistency (conclusions are logically and reasonably consistent with the analysis).