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Skills and Knowledge

Students who graduate with a Bachelor in Business (BBA) from the Landon Undergraduate School of Business or a Bachelor of Accounting (BACC) from the School of Accounting at the College of Business have been educated in a broad range of knowledge and skills as a basis for careers in business and to contribute positively in the larger society.

Graduates will achieve the knowledge and skills for successful performance in a business environment that is global in scope, thus requiring the intellectual ability to organize work, make and communicate sound decisions, react successfully to unanticipated events, be prepared to interact with persons from other cultures and to manage in circumstances where business practices and social conventions are different than the graduate’s native country. Graduates will also develop learning abilities necessary to promote higher-level intellectual capabilities. Graduates will attain general curricular and management-specific student learning outcomes as follows:

General Curricular Knowledge & Skills

  • Analytical Thinking Skills

    Students will use quantitative analytical skills to:

    • Identify and analyze material factors that are involved in business problems
    • Determine and apply relevant frameworks from Accounting, Finance, Decision Sciences,
    • Marketing, and Management to address business problems
    • Determine and apply appropriate problem-solving techniques to business problems
    • Integrate knowledge across business disciplines to formulate decisions.
  • Critical Thinking Skills

    Students will be able to apply critical thinking skills to:

    • Identify and evaluate relevant issues and information
    • Generate, evaluate, and recommend solutions to complex business problems
    • Support point of view with a well-reasoned rationale
    • Communicate thought processes to others
    • Analyze complex business problems, particularly ill-structured ones (i.e., business problems with no "right answer")
  • Ethics Skills

    Students will demonstrate ethical understanding and reasoning abilities, including an understanding of the ethical responsibilities of organizations. Specifically students will be able to:

    • Recognize ethical dilemmas
    • Evaluate how stakeholders will be affected by various possible solutions to ethical dilemmas
    • Make ethical decisions
    • Provide a rationale for your decisions using ethical schools of thought.
  • Global Thinking Skills

    Students will demonstrate the knowledge, skills and attitudes to compete in a global business environment. Specifically the student will be able to:

    • Exhibit knowledge of the major cultural, economic, social and legal environments faced by organizations in global markets
    • Demonstrate appropriate responses to cultural diversity in a global economy
    • Assess the needs of and justify the advantages accruing from expanding into international markets
    • Develop strategies for the challenges of operating in a global environment
  • Information Technology

    Students will use information technology as a tool to do essential business tasks. Specifically the student will be able to:

    • Use appropriate software to accomplish tasks and solve problems
    • Use information technology to perform research
  • Written & Oral Business Communication

    Students will be able to individually and collaboratively present written and oral statements. Specifically, in written communication, the student will be able to:

    Present ideas, produce examples, reasons and evidence for his/her own point of view
    Use appropriate language including word choice and sentence variety
    Use appropriate conventions including format, grammar, punctuation, spelling and paragraphing,

    In oral communication, the student will be able to:

    Produce an introduction which gains attention, connects to the topic and establishes credibility
    Present a Thesis Statement that is explicit, identifies topic, previews main points
    Connect to his/her audience, in particular gauge its needs and level of interest
    Demonstrate understanding of the subject knowledge in depth of content
    Produce a well-organized presentation with appropriate visual support, well transitioned and coherent.

Management-Specific Functional Knowledge & Skills