All roads lead to customer satisfaction in some way, and even if you don't sell or market to customers personally, all professionals must consider how their business decisions will ultimately impact the customer.
The general marketing minor gives you the knowledge and skills to understand customers, and how to position a product or service to satisfy their wants and needs. You'll learn the essentials of product planning and management, distribution, marketing research, retailing, advertising and promotion, consumer behavior, customer relations, and global marketing.
This minor provides valuable insights for every professional who will be making strategic decisions about products, services, internal processes, procedures, and staffing for a company or organization. This includes teams in sales, product development, finance, MIS, management, HR, operations, client/customer service, and every other business role within a public or private sector organization.
Students in FIU’s chapter of Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL), the largest collegiate business student organization in the world, demonstrated top-level skills at the annual 2017 State Leadership Conference in Orlando. The College of Business students won 39 awards in the individual, group, and chapter competitions at the conference, held March 16-19 […]
This semester, FIU’s Hollo School of Real Estate continued its legacy of bringing students together with South Florida’s accomplished real estate leaders to network and explore career options. One of these events occurred February 7, 2016, when 11 real estate industry leaders traveled to FIU’s Modesto Maidique Campus to share their experiences and give advice […]
Today, the ability to advance sustainable development is an integral part of many businesses’ corporate missions, as well as addressing the social, environment, and financial impacts of their enterprises. The Inter-American Development Bank (IDB) and the Inter-American Investment Corporation (IIC) this week launched the Corporate Sustainability Index (IndexAmericas), designed to help gauge corporate sustainability efforts in […]
Three College of Business alumnae are among Fortune magazine’s 50 Most Powerful Latinas of 2017. They join three other FIU graduates and members of the FIU community on the ranking, which highlights Latinas’ growing presence in corporate America. The list, compiled by The Association of Latino Professionals for America, includes female executives running Fortune 500 companies or […]
For the second year in a row, FIU will be sending a team to compete in the Merck Analytics Challenge, part of the 2017 Association for Information Systems Student Chapter Competitions. Out of a total of 22 universities and 43 submissions to the Challenge, FIU’s team, #PanthersDontSleep, will be one of only four teams moving […]