Minor in Business Analytics

As “big data” becomes the lifeblood of public and private sector strategic planning and decision making, organizations are warehousing increasing levels of marketing and performance intelligence.

With business analytics, data is transformed into insights for better business decisions. The Business Analytics minor empowers you to understand how analytics can drive smart strategic planning and decision making. You'll learn analytic methods and techniques that you can use to positively impact sales, marketing, product development, procurement, operations, client/customer service, or other measurable performance across any public or private sector organization.

Learn about the application of statistical methods and techniques through:

• Decision support systems
• Expert systems
• Business intelligence
• Reporting tools
• Business analytics data mining tools