Undergraduate ProgramsCertificate in Retail Marketing and Management

Advance your retailing career through stronger industry knowledge and leadership skills. The Retail Marketing and Management certificate is for people who want to manage large teams effectively and use modern information systems to solve complex management and marketing problems. You’ll cover foundational marketing principles and procedures, as well as gain an understanding of the specialized principles and practices of retail management. 

This certificate program offered by the Department of Marketing is open to all FIU degree-seeking undergraduate students and is designed to offer you the opportunity to complement your major field of study with an additional concentration in Retail Marketing and Management.

MAR 3023 Introduction to Marketing (Fall, Spring, Summer)
MAR 4231 Retail Marketing (Fall, Spring, Summer)
MAR 4232 Current Issues in Retailing (Fall, Spring)
MAR 4674 Marketing Analytics (Fall, Spring, Summer)

Choose two (2) of the following:

MAR 4503 Consumer Behavior (Fall, Spring, Summer)
MAR 4643 Decision Making & Negotiations (Fall, Spring)
MAR 4860 Customer Relationship Management (Fall, Spring, Summer)

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