Bachelor of Business Administration in Marketing

A marketing degree provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers.

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Learning Goals

After completing your BBA in Marketing, you will be able to identify the core factors that need to be examined for understanding consumer behavior.

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Bachelor of Business Administration in Marketing

With a Bachelor of Business Administration in Marketing, you’ll learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing, and interpret market research. You'll gain a solid understanding of all business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Graduates will be job-ready to pursue careers in sales, advertising, distribution and logistics, and international marketing.

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Bachelor of Business Administration in Marketing Online
Brochure

120

Credit Hours

C

A grade of 'C' or higher is required in all business pre-core courses.

A marketing degree provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers.

305.348.0051

go.fiu.edu/cbadvise

Learning Goals

Consumer Behavior

Identify the core factors that need to be examined for understanding consumer behavior.

Identify Key Elements

Identify elements of professional image, attitude and business ethics.

Learn Key Calculations

Calculate retail pricing on both cost and profit based approaches.

Marketing Strategy

Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.

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