Bachelor of Business Administration International Business MajorLearning Goals

After completing your BBA with a major in International Business, you will be able to:

  • Discuss the impact of globalization on countries, businesses and their citizens.
  • Explain the role of international organizations/agreements that affect business organizations including regional agreements, the World Bank, the World Trade Organization, and the International Monetary Fund.
  • Analyze the political, legal, economic, and /cultural environment of multinational organizations in order to develop competitive strategies in a global environment.
  • Evaluate the impact of internationalization on company strategies and on the mode of entry chosen by a multinational organization.
  • Apply your knowledge of cultural values to evaluate the implementation of alternative management techniques in different cultures.
  • Design a marketing strategy for an international market (4Ps).
  • Demonstrate knowledge of the basics of international finance that are deemed necessary to conduct financial transactions in today's global economy, including development and current status of international monetary system, foreign exchange exposure, global parity conditions, forecasting FOREX, global capital budgeting, global cost of capital, and exports and/imports.

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