Bachelor of Business Administration in Business Analytics

Starting Fall 2018

Undergraduate business students opting to pursue a BBA in Business Analytics (BA) will gain a solid foundation in the application of statistical methods, techniques, and tools to large datasets. The program provides students with the background needed to applying statistical methods and techniques through use of decision support systems (DSS), expert systems (ES), business intelligence (BI) reporting tools, and business analytics (BA) data mining tools. Graduates will be prepared for entry-level business analytics and reporting positions.

120

Credit Hours

C

A grade of 'C' or higher is required in all business pre-core courses.

  • Gain a solid foundation in the application of statistical methods, techniques, and tools to large data sets.
  • Graduates will be prepared for entry-level business analytics and reporting positions.

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Learning Goals

Recognize and analyze business problems and opportunities

Recognize and analyze business problems and opportunities, apply business analytics tools and techniques identify data and model targeting reporting.

Propose business analytics solutions

Propose business analytics solutions that are technically sound, economically feasible, and organizationally viable.

Use business analytics tools and techniques

Use business analytics tools and techniques to provide customers with the data, information, and knowledge to make decisions.

Communicate, orally and in writing

Communicate, orally and in writing, information systems solutions to the various stakeholders.

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