Master of Science in Marketing
Be a marketing leader for the digital age.
Business doesn't stand still. It's an ever-changing landscape, with the rapid evolution of digital and mobile technologies and increasingly sophisticated consumers. The Master of Science in Marketing (MSM) program at FIU Business has a specialized focus on three key strategic areas that are essential in today’s business environment: digital marketing, brand development and marketing analytics.
Earn your degree in just 10 months, and emerge with the technical knowledge, deep analytical skills and versatility required to be a marketing leader. Graduates are ready to launch careers as marketing managers, account executives, digital media specialists, brand managers, marketing analysts and social media directors.
According to the Bureau of Labor Statistics, market analysts and marketing specialists are projected to be among the fastest growing occupations, with a projected 31.6% growth rate over the next 10 years. The entry-level salary for a market analyst is $63,120 and the median salary for marketing managers is $136,850.
Graduate School News
Putting students first: online graduate education at FIU Business leverages innovation to raise opportunity.
Over two decades before COVID-19 created a tsunami of demand for remote classes, FIU Business began its venture into distance learning. In 1999, a pilot program of 10 classes was developed to meet the needs of a growing audience of working professionals who could not access traditional in-person learning. The goal: open educational opportunities to […]
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FIU Business brings insights, strategies to hundreds of viewers in “great resignation” panel.
Amid the backdrop of employers confronting a tight labor market and employees enjoying a newfound sense of power, more than 200 people logged on for an FIU Business discussion and Q&A on the state of employment today, nearly two years into the pandemic. Top leaders in their industries joined moderator Marc Weinstein, faculty director of FIU’s […]
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FIU Business online programs ranked among nation’s best by U.S. News
The online undergraduate and graduate programs at FIU Business have once again been ranked among the top programs in nation by U.S. News & World Report. The 2022 rankings place the college’s online undergraduate business program at No. 13 among public universities. The FIU Business online specialized master’s programs were ranked No. 13 among public universities […]
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FIU Business launches Luxury Incubator MBA Project.
Florida International University’s College of Business (FIU Business) has introduced a Luxury Incubator MBA Project course that will teach the marketing of luxury products. The first of its kind at FIU Business, the Luxury Incubator MBA Project combines classroom and hands-on learning and includes an international residency component where 20 FIU MBA students will travel to Singapore […]
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Inaugural DBA Class Celebrates Significant Achievement
Amidst hundreds of proud FIU Business graduates this summer, there were nearly two dozen who made history. The inaugural class of Doctorate of Business Administration (DBA) students donned their robes and hoods, crossed the stage and received their degrees in early August. “It really feels surreal,” said Maribel Diz (DBA ’21, MSHRM ’07), senior vice […]
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Building a career in sports management: the power of education and connections.
From his Venezuelan childhood through his high school days in Broward County, Rafael Cabrera was a passionate sports fan. In college, he turned his passion into a career. In locker rooms and press boxes, Cabrera sought out volunteer experiences and engaged with all those he met, building a career in sports management. After earning an […]
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FIU Business launches MBA in Business Analytics.
FIU Business will introduce an MBA in Business Analytics program, incorporating data analysis and information technology into a comprehensive MBA curriculum. The 16-month hybrid program, which includes online and in-person evening classes as well as professional development seminars, begins in January of 2022. Nearly half of the program’s 15-course curriculum focuses on data management, reporting, and […]
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FIU Hollo School graduation dinner celebrates mentorship, community – and a donor’s generosity.
Real estate executive Adam Tiktin started his first business with the help of his grandparents, who lent him $10,000. When he later moved to Miami to get into real estate after 9/11, it was Tiktin’s grandfather who cheered him on through tough times. Today, as president and broker at Titkin Real Estate Services and a […]
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FIU Business receives $150,000 gift to expand supply chain management initiatives.
FIU Business has received a $150,000 gift from freight payment platform PayCargo to support logistics and supply chain management programs, expanding its focus on the air cargo sector. This gift establishes the “PayCargo Professorship.” The gift will support a team of FIU Business professors who will conduct research on supply chains for air cargo shipments […]
Read MoreFIU Business graduate students branch out into sports management with Real Madrid’s Graduate School.
FIU Business and Real Madrid Graduate School – Universidad Europea (EURM UE) launched their Professional MBA Online in Sports Management program in March, giving students a unique opportunity to prepare for a successful career in sports management with lessons from a legendary sports brand. The program offers a robust set of opportunities for students to directly interact […]
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