Master of Science in Marketing

Be a marketing leader for the digital age.

Business doesn't stand still. It's an ever-changing landscape, with the rapid evolution of digital and mobile technologies and increasingly sophisticated consumers. The Master of Science in Marketing (MSM) program at FIU Business has a specialized focus on three key strategic areas that are essential in today’s business environment: digital marketing, brand development and marketing analytics.

Earn your degree in just 10 months, and emerge with the technical knowledge, deep analytical skills and versatility required to be a marketing leader. Graduates are ready to launch careers as marketing managers, account executives, digital media specialists, brand managers, marketing analysts and social media directors.

According to the Bureau of Labor Statistics, market analysts and marketing specialists are projected to be among the fastest growing occupations, with a projected 31.6% growth rate over the next 10 years. The entry-level salary for a market analyst is $63,120 and the median salary for marketing managers is $136,850.

We are currently accepting applications for Fall 2023. Apply Now!


Complete the program in 10 or 16 months


Marketing manager median salary

  • Designed for working professionals with weekday evening or Saturday classes
  • Focus on digital, branding, and analytics incorporated into every course
  • Practical training in strategic, analytical, and technical skills

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Unique Features

Cohort based, lock-step program

Designed for working professionals with weekday evening or Saturday classes

Three key strategic areas

Digital Marketing, Brand Development, and Marketing Analytics

Fast growing occupations

Projected 31.6% growth over the next ten years

Market analyst

Median salary for marketing managers is $137k

By The Numbers

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