Dr. Lassars research has been published in journals such as the Journal of Marketing, Strategic Management Journal, Journal of Business and Psychology, Journal of Retailing, and Journal of Business Research. Before joining FIU in 1998, he taught and conducted research at the Owen Graduate School of Management at Vanderbilt University, the Whittemore School of Business and Economics at the University of New Hampshire, and the University of Miami. He has served as a consultant for the United Research Company and held marketing management positions at Howell Computer Company and Procter and Gamble, GmbH, in Frankfurt, Germany.
Dandapani, K., Gupta, S. K. & Lassar, W. M. (2013). Price Determination in Brick and Mortar and Online. International Journal of Finance. 25 (2), 7739-7755.
Sonnier, B. & Lassar, W. M. (2013). An empirical evaluation of Grahams Model of principled organizational dissent in the Whistleblower context post-SOX. Journal of Forensic & Investigative Accounting. 5 (2), 134-174.
Sonnier, B. M., Lassar, S. S. & Lassar, W. M. (2012). An examination of the influence of audit firm size and industry. Journal of Forensic & Investigative Accounting. 4 (1), 39.
Davies, M., Lassar, W. M., Manolis, C., Prince, M. & Winsor, R. D. (2011). A model of trust and compliance in franchise relationships. Journal of Business Venturing. 26 (3), 321-340.
Mohammed, S. M., Chen, Y. & Lassar, W. M. (2011). Chrome furnishers Ltd. Business strategy for Trinidad and Tobago. Online Journal of International Case Analysis. 2 (1), 1-20.
Mohammed, S., Chen, Y. & Lassar, W. M. (2011). Chrome furnishers Ltd. Business strategy for Trinidad and Tobago. Online Journal of International Case Analysis. 2 (1).
Lassar, W. M., Haar, J., Montalvo, R. & Hulser, L. (2010). Determinants of strategic risk management in emerging markets supply chains: The case of Mexico. Journal of Economics, Finance and Administrative Science. 15 (28), 125-140.
Dickson, P. R., Lassar, W. M., Gary, H. & Samit, C. (2009). The pursuit of excellence in process thinking and customer relationship management. Journal of Personal Selling & Sales Management. 29 (2), 111-124.
Tsalikis, J. & Lassar, W. M. (2009). Measuring consumer perceptions of business ethical behavior in two Muslim countries. Journal of Business Ethics. 89 (1), 91-98.
Lassar, W. M. & Kulkarni, S. (2008). McDonald’s ongoing marketing challenge: Social perception in India. Online Journal of International Case Analysis. 1 (2).
Lassar, W. M., Lassar, S. S. & Rauseo, N. (2008). Developing a CRM strategy in your firm. Journal of Accountancy. 206 (2), 68-73.
Miyazaki, A. D., Lassar, W. M. & Taylor, K. A. (2007). Hispanic vs. Non-Hispanic response to online self-service tasks: Implications for perceived quality and patronage intentions. Journal of Services Marketing. 21 (7), 520-529.
Dandapani, K., Lassar, W. M. & Lassar, S. (2005). Virtual Banking: Impetus and Impediments. International Journal of Finance. 17 (2), 3512-3524.
Lassar, W. M. & Manolis, C. (2005). Antecedents to Online Purchasing An Exploratory Comparison of Anglo versus Hispanic Consumers in the United States. Journal of Internet Commerce. 4 (1), 27-61.
Kaufman, M., Dandapani, K. & Lassar, W. M. (2003). Life Asset Conversion, Inc.. Case Research Journal. 23 (1), 47-67.
Lassar, W. M. & Dandapani, K. (2003). Media Perceptions and Their Impact on Quality: An Exploratory Study Investigating Task-technology Fit for Online Banking. International Journal of Bank Marketing. 21 (1), 38-47.
Vermillion, L. J., Lassar, W. M. & Winsor, R. D. (2002). The Hunt-Vitrell General Theory of Marketing Ethics: Can It Enhance our Understanding of Principal-agent Relationships in the Channels of Distribution?. Journal of Business Ethics. 41 (3), 267-285.
Lassar, W. M. (2001). Increasing the Persuasivenes of a Service Guarantee: The Role of Service Process Evidence. Journal of Services Marketing. 15 (2), 147-159.
Lassar, W. M. (2000). Service Quality Perspective and Satisfaction in Private Banking. Journal of Services Marketing. 14 (2/3), 244-271.
Mittal, B. & Lassar, W. M. (2000). Sexual Liberalism as a Determinant of Consumer Respond to Sex in Advertising. Journal of Business and Psychology. 15 (1), 111-127.
Lassar, W. M. (1999). Consumer Responses to the Timing of Product Breakdowns in the Presence of Manufacturers Warranties. Journal of Business and Psychology. 14 (2), 355-371.