FIU and Georgetown International Business and Public Policy ProgramModule Descriptions

Florida International University Modules

Innovation is and will continue to be the catalyst and a prime driver of the sustainable competitiveness of nations, industries, and individual companies. Drivers such as globalization and technology (particularly start-ups and their ecosystems) are altering the landscape of companies of all sizes. This module highlights the products, processes, services, and business models that illustrate why emerging markets are hotbeds of innovation. National innovation policies, facilitating institutions (such as universities), and firm-level innovation are propelling emerging markets to mobilize finance, harness technology and nurture the human capital necessary to win in the global economy.

Jerry Haar is a professor of international business and executive director of Executive and Professional Education in the College of Business at Florida International University. He is also a Global Fellow of the Woodrow Wilson International Center for Scholars in Washington, D.C. Professor Haar is a former director of the Washington Office of the Council of the Americas and a Fulbright Scholar.

This module examines in-depth the entrepreneurial process in both established firms as well as start-ups, focusing on the mindset that is critical to identify, assess, shape, and act on opportunities in a variety of contexts and settings. This module conveys the fundamental concepts and analytical tools that help assess opportunities and develop entrepreneurial ventures, and how these concepts and tools may be applied to real world business situations and opportunities. Participants will also learn how to develop, define and clearly communicate a new business concept or initiative in an efficient, effective and compelling manner. Global case examples will be incorporated into this module.

Susan Amat is a serial entrepreneur, professor and thought leader who serves as both the executive director of GEN Accelerates and CEO of Venture Hive, a global entrepreneurship and innovation technology enabled program development and educational content company.

We live in a globalized world where abundant information and immediacy are key in any decision-making process. As consumers with only 24 hours in a day and limited attention spans, we demand experiences worth our time, attention, and money. This is why businesses in the experience economy need to keep up with the fast pace of change by adopting digital business models, and leading technologies like artificial intelligence or natural language processing.

  • Are companies truly delivering what customers want?
  • What’s the experience economy? Why should companies care and why?
  • How can technology innovation help businesses differentiate themselves from the competition?

Claudio Muruzabal, president of SAP Latin America and Caribbean, with over 25 years of experience helping businesses apply technology-based innovation to thrive in a digitally driven world, shares his latest insights on business innovation and how technology provides critical business value and defines success.

Global finance is the engine for economic growth. The deepest capital markets tend to attract the best companies in the world. Understanding the fundamental differences between the buy-side and the sell-side in investment banking is critical to understanding the forces at play in capital markets.  Investment banks’ core business is to sell its advisory services to issue both debt and equity on behalf of their corporates clients.  In order to price these securities, an investment bank must gauge a demand for the same from their buy-side clients. Large private equity players like Blackstone and Carlyle often have larger sized funds enabling them to deploy significantly more capital in bigger deals. Warren Buffet's Berkshire Hathaway has been very active and played a critical role during the 2008-2019 financial crisis.  This module covers examples of transactions throughout Latin America such as the Brazilian group G3 that had its roots in investment banking. There is also a discussion on start-up financing, venture capital in Latin America with case studies from Softbank and Plug and Play.

Walter O'Leary is a seasoned finance professional with extensive work experience in capital markets and private equity in the U.S., Europe and Latin America.  Walter started his career in New York City working with international public offerings listed in the NYSE and NASDAQ via ADRs with the Bank of New York.  He then joined a market maker on the floor of the NYSE before getting an MBA at Chicago Booth and continuing his career on Wall Street with Goldman Sachs and Morgan Stanley, moving to London in 2000.  He covered both large asset managers and hedge funds in the U.K. and European continent with Brown Brothers Harriman and William Blair before moving into private equity in 2008. 

Our multimedia world orbits the universe of the individual.  Information is self-selected and curated by the people and organizations we invite into our personal experience.  The mass media model is no longer dominant, and for companies this means that the audience of stakeholders has increasing control.  Fortunately, the same technological forces that created this new dynamic between media channels and audiences have also provided companies with tools and platforms to engage directly with their stakeholders in ways that can help build brands and drive sales, as well as increase and protect a company’s reputation and influence.

Brian Burlingame is CEO of JeffreyGroup, a leading communications agency with an exclusive focus on Latin America.  With more than 200 employees, wholly-owned offices in the largest markets and pan-regional capabilities, JeffreyGroup works for some of the world’s largest companies and best-known brands, including Airbus, Amazon, American Airlines, Bayer, Citi, Facebook, GE, Marriott, Mastercard, PepsiCo and Salesforce, among others.

The same technology that has allowed people and companies to track individual packages has been developed to enhance visibility into the supply chain. Today, businesses can see detailed information about individual items within shipping containers, using this information not only to control inventory but also to enhance the customer experience. This module focuses on why that is important to commerce in today’s fast-paced world and how companies:

  • Streamline supply chain efficiency by seeing shipments across multiple modes in one place — and controlling who sees which details.
  • Manage inventory through just-in-time visibility into entire lists of vendors, stock numbers and shipment bookings across transportation modes.
  • Enhance customer satisfaction through visibility and wow the end user from a service perspective.

Romaine Seguin is the president of UPS Global Freight Forwarding. Based in Atlanta, she oversees air, ocean and rail freight forwarding as well as brokerage and supplier management for the 220 countries and territories UPS serves around the world. She previously served as president of the UPS Americas Region, based in Miami, where she led UPS operations for Canada, Latin America and the Caribbean. Her 2016 TED Talk titled “When Good Cross Borders, Armies Stay Home” discussed the benefits of global trade.

The Internet has helped grow business opportunities, exponentially! By 2020 we expect to see 50 billion devices connected to the Internet. But with that growth, comes new security risks. Traditional boundaries have been removed and this has increased the attack surface and the complexity of cyber defense. Cybersecurity has become foundational to enable a safe digital world and to fight the malicious actors that want to disrupt the digital environment in which we all work, live, play and learn. But we are making great strides in preventing these types of attacks.

Jordi Botifoll is president, Latin America, and senior vice president in the Americas for Cisco. He overseas Cisco’s Latin American operations, comprising 45 countries and territories. He is globally recognized for his leadership expertise in digitizing governments, cities, and industries. His focus on transforming national competitiveness is grounded in a commitment to social inclusion and diversity—and to elevating lives and futures along the way.  During his 20 years at Cisco, Botifoll has led or contributed to multiple international projects across market segments with an emphasis in country transformation. In Latin America, he has led or contributed to country transformation projects, with an emphasis on digital, in Brazil, Mexico, Colombia, Argentina, Peru, Panama, Costa Rica, Chile, and the Caribbean.

Designing the future workforce is one of the most arduous tasks facing global companies today. These firms must ask themselves:

  • What type of growth and service strategies will help us drive the performance of our organization
  • What will that set us apart?
  • Do we have the right organizational structure and functions?
  • Do we have the right processes and technology?
  • What type of competencies and abilities do we need internally to achieve our goals?

Rossana Tabares, CEO of Talent Strategies and an FIU faculty member who has held various senior level corporate positions in organizations such as Visa, BUPA, Baxter and consulted for companies ranging from start-ups to Fortune 50 companies, will address these questions in a highly interactive session with program participants.

Since the 2008 global financial crisis—and as a result of the intersection of economic, technological and geopolitical forces—we have been living in a world characterized by volatility, uncertainty, complexity and ambiguity

While business leaders have had prior experience with economic and technological issues, very few are properly prepared to effectively understand, assess, mitigate, and respond to the geopolitical risks that may derail their business strategies. This module helps executives think critically about the future in a business environment with fundamentally different “rules of the game” resulting from the convergence of unprecedented economic and technological trends with historical geopolitical transitions.  

Edgardo Pappacena is an adjunct professor of strategy and international business at Florida International University’s College of Business. He has 35+ years of global business experience during which he has consulted with C-level executives at global companies in over 50 countries. As a senior partner in PwC, he held various senior leadership roles including global chief strategy officer and global business model leader.   He is currently the CEO of Cani Investments LLC, primarily responsible for translating global macro trends into investment strategies.

Georgetown University Modules

This module examines the role that governments play in affecting firm behavior and performance. Emphasis is placed on the use of regulation and other policies in order to correct or adjust market failures. The evolution of regulation over time and across countries are highlighted and discussed. Several recent examples from the sharing economy are used to stimulate discussion.

Jeffrey T. Macher is a professor of strategy, economics and policy in the McDonough School of Business at Georgetown University. He is also the academic director of Georgetown’s Center for Business and Public Policy. He teaches full-time, evening and executive MBA and executive education courses in microeconomics, competitive strategy, and the management of technology and innovation.  Macher is a member of the Academy of Management (AOM), the American Economics Association (AEA), the American Society of Health Economists (ASHEcon), the Society for Institutional and Organizational Economics (SIOE) and the Strategic Management Society (SMS). He is on the editorial boards of Production and Operations Management Journal and Strategic Management Journal, and a reviewer for several academic journals.

This module examines how firms attempt to influence public policymaking. Frameworks around the demand for public policy and the supply of public policy are presented. The levers of public policy that firms have at their disposal are also discussed. The varying approaches that firms take in shaping public policy are described. Research based on analysis of a large and global survey by the World Bank is used to highlight these issues. 

Jeffrey T. Macher is a professor of strategy, economics and policy in the McDonough School of Business at Georgetown University. He is also the academic director of Georgetown’s Center for Business and Public Policy. He teaches full-time, evening and executive MBA and executive education courses in microeconomics, competitive strategy, and the management of technology and innovation.  Macher is a member of the Academy of Management (AOM), the American Economics Association (AEA), the American Society of Health Economists (ASHEcon), the Society for Institutional and Organizational Economics (SIOE) and the Strategic Management Society (SMS). He is on the editorial boards of Production and Operations Management Journal and Strategic Management Journal, and a reviewer for several academic journals.

The objective of this module is to convey how three powerful symbiotic forces (globalization, competitiveness, and governability) are disrupting business in the 21stcentury, resulting in an impact on the economic and business environment far greater than the effects of any of these three individually. Both globalization and competitiveness are governed essentially by market forces that force the introduction of significant changes aimed at increasing efficiency so that a better use may be made of the advantages of globalization. Responsibility for bringing about these changes lies not only with the private sector but also with the government. A lecture, discussion and extensive case examples comprise this module.

Ricardo Ernst is the Baratta Chair in Global Business and co-director of the Global Logistics Research program in the McDonough School of Business. He is also managing director of both the Global Business Initiative and the Latin American Board, as well as executive director of the Latin America Leadership Program. He has extensive consulting experience with multinational firms.

Helping Canadian companies grow and succeed abroad in the current global context is one of the highest priorities of the Canadian government.Canada is the 12th largest export economy in the world with exports worldwide exceeding US$445 billion. Exports to the U.S. last year equaled $333 billion  producing a surplus for Canada of $101 billion. One of Canada’s leading trade officials will provide an overview and case study of how his country promotes exports, trade diversification and foreign direct investment, and highlight both the business challenges and opportunities facing his country in the era of globalization.

Moderator: Jerry Haar is a professor of international business and executive director of Executive and Professional Education in the College of Business at Florida International University. He is also a Global Fellow of the Woodrow Wilson International Center for Scholars in Washington, D.C. Professor Haar is a former director of the Washington Office of the Council of the Americas and a Fulbright Scholar.

Lee Kane is minister-counsellor and senior trade commissioner at the Embassy of Canada to the United States of America. As minister-counsellor and senior trade commissioner, Kane’s team manages commercial relations and support to Canadian businesses in aerospace, defense, automotive and rail, life sciences and health care, clean technology, information communication technology, consumer products and e-commerce. Prior to his posting in the U.S., Kane served for three consecutive postings in the People's Republic of China and before that worked in the private sector in Toronto, Montreal, Shanghai, Paris and Geneva. A graduate of McGill University, he is the recipient of the Deputy Minister’s Award of Excellence as well as the Award of Excellence from Canada’s Ambassador to the People’s Republic of China. 

Jeffrey T. Macher is a professor of strategy, economics and policy in the McDonough School of Business at Georgetown University. He is also the academic director of Georgetown’s Center for Business and Public Policy. He teaches full-time, evening and executive MBA and executive education courses in microeconomics, competitive strategy, and the management of technology and innovation.  Macher is a member of the Academy of Management (AOM), the American Economics Association (AEA), the American Society of Health Economists (ASHEcon), the Society for Institutional and Organizational Economics (SIOE) and the Strategic Management Society (SMS). He is on the editorial boards of Production and Operations Management Journal and Strategic Management Journal, and a reviewer for several academic journals.

Jason Marczak
Director
Adrienne Arsht Latin America Center, Atlantic Council

David Lewis
Vice President
Manchester Trade

Victor Cervino
Professional Staff Member
U.S. Senate Committee on Foreign Relations

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