Marketing

The doctoral program in marketing prepares you for an academic career at research-oriented universities. Marketing is a diverse academic discipline encompassing many areas of inquiry, ranging from understanding consumer response to various elements of the marketing mix (products, pricing, advertising, etc.) to how marketing managers cope with their job requirements. You’ll experience this diversity in the program first-hand via doctoral seminars.

Research Preparation

To ready you for your role as a research scholar, the coursework is designed to provide the required methodological and analytical skills for executing sound research and the substantive knowledge of the field of marketing to develop research worth executing.

Your research skills are further developed through two summer projects encompassing your first two years of the program. These projects are supervised by faculty and are multi-faceted in their intended purpose.

Since many students have never been involved in an in-depth research project, the first year’s project is intended to familiarize you with the research process. Emphasis is on executing a manageable project during the allotted timeframe.

Much greater emphasis is given to research creativity for your second summer project. Ideally, this research serves as the stepping stone for your dissertation, which will be your focus during the last two years of your program. Both summer projects require the submission of a written paper and a presentation to the marketing faculty.

Teaching Preparation

To prepare you as a strong educator, in addition to the curriculum’s teaching focus, you’ll also serve as a teaching assistant and receive instructional training before fulfilling teaching opportunities later in your program.

• Coursework

  The marketing PhD Program is a four year program that includes summer requirements in years 1-2 involving the following coursework. Note that the schedule is subject to change.

  Year	Semester	Credit	Course
  1	Fall	3 3 3	MAN 7155 Fundamentals of Behavioral Research MAR 7507 Seminar in Consumer Behavior EDF 6486 Advanced Data Analysis
  Depending on a student’s statistical knowledge, STA 6166 (Statistical Methods for Research I) may also be required.
  1	Spring	3 3 3	MAR 7622 Marketing Research Methodology I MAR 7399 Seminar in Advertising and Persuasion MAR 6936 Special Topics: Seminar in Services Science
  1	Summer	3 3	MAR 6915 Independent Study in Marketing MAR 7979 Doctoral Research in Marketing
  Student has the option of taking one or two elective courses pending approval by department’s program director.
  Year	Semester	Credit	Course
  2	Fall	3 3 3	MAR 7817 Seminar in Marketing Management MAR 6936 Special Topics: Marketing Research Method II EDF 7403C Multivariate Analysis
  Student has the option of taking an elective course pending approval by department’s program director.
  2	Spring	3 3 3	MAR 7875 Seminar in Consumer Welfare & Well-Being EDF 7412C Structural Equation Modeling MAR 7786 Marketing Theory
  2	Summer	3 3	MAR 7979 Doctoral Research in Marketing MAR 7981 Dissertation Preparation
  Student has the option of taking one or two elective courses pending approval by department’s program director.
  Year	Semester	Credit	Course
  3	Fall	9	MAR 7981 Ph.D. Dissertation Preparation
  3	Spring	3	MAR 7980 Ph.D. Dissertation
  3	Summer	3	MAR 7980 Ph.D. Dissertation
  Year	Semester	Credit	Course
  4	Fall	3	MAR 7980 Ph.D. Dissertation
  4	Spring	3	MAR 7980 Ph.D. Dissertation
  4	Summer	6	MAR 7980 Ph.D. Dissertation

• Doctoral Dissertation

  The dissertation process begins after the student has successfully completed all non-dissertation coursework and program requirements. The student must form a dissertation committee comprised of faculty members willing to serve and chaired by a faculty member. All graduate faculty (as defined by UGS) are eligible to serve on the dissertation committee and as chair of the committee. The student should work with the committee chair in forming the rest of the committee.

  The student will prepare a dissertation proposal that must be approved by the committee. The proposal will describe the purpose of the proposed research, the research hypotheses to be tested, how these hypotheses will be tested, and the expected contribution of the research comprising the dissertation. The dissertation is important for not only fulfilling program requirements, but for providing the student with publishable research that is critical in the beginning stage of the student’s future career as a faculty member. It will also play an important part in determining the student’s success when interviewing for a position as a faculty member.

  Students must satisfy all university and college dissertation requirements.

• Performance Expectations

  Students are expected to maintain a GPA of 3.5 or better in the departmental courses that comprise the marketing concentration. In addition, students are expected to maintain a GPA of 3.0 or better in all of their coursework.  Failure to maintain the required GPA constitutes sufficient grounds for dismissal from the PhD program. Unsatisfactory performance in either of the two summer projects also constitutes sufficient grounds for dismissal from the program.

• For information

  For more information about the Marketing Concentration, please contact:

  Jae Hoon Lee Doctoral Director of Marketing & Logistics BMI Marketing Professorship Assistant Professor Department of Marketing & Logistics Modesto A. Maidique Campus, RB 347A (305) 348-3314 jaehlee@fiu.edu