Joan Sarda

Bachelors in business administration and MBA from ESADE.

Joan has worked 16 years in the F&B business at Danone Group and Mahou San Miguel, the Spanish leading brewer and one of the main investors in sports, entertainment, and cultural sponsorship.

He has been Sponsorship Director of Mahou San Miguel portfolio of brands making deals with national and international properties like Real Madrid CF, Club Atlético de Madrid, La Liga, RFEF (Spanish Football Federation), FEB (Spanish Basketball Federation), ACB (Basketball Competition and its main teams), San Miguel Primavera Sound, Palacio de los Deportes (Wezink Center), Volvo Ocean Race or ATP 500-BS Conde de Godó Trophy among others, and leveraging every activation at the sponsorship toolbox.

Since 2014 he works as an associated consultant to WeLink, a 20-year sponsorship an partnership agency specialized in helping brands ink deals design and implement collaboration between brands and properties with the end customer/fan in mind.

LinkedIn: https://www.linkedin.com/in/joansarda