Media Coverage

2020

• Telemundo 51 – February 21, 2020 – “Cómo lograr ser un ‘influencer’ en las redes sociales” – Brands are increasingly relying on online influencers to promote their products, and the demand continues to grow. Social media influencers have become a billion-dollar industry. “When a brand is trying to influence an audience, or persuade them to purchase my product, it’s more attractive if you hear it from someone you trust,” said Gustavo Mosquera, visiting instructor of marketing at Florida International University.
  
  
• ANA Magazine – February 14, 2020 – “Six Is the New 30” – The six-second spot (often referred to as a bumper ad) is the new 30-second ad, and marketers have a lot riding on getting it right. They must focus on a specific aspect of the product or service — and explain it swiftly. “Six-second spots should not be cut from longer spots … they shouldn’t be an afterthought to the creative process,” said Anthony Miyazaki, professor and chair of the department of marketing and logistics.
  
  
• NBC 6 – February 13, 2020 – “How to Cash In On Your Online Influence” – Influencers are on high demand, with advertisers looking for relatable people to promote their products. “Research shows we trust strangers and people we deem to be like us more than we trust brands,” said William “Lin” Humphrey, an assistant professor of marketing at Florida International University. But building enough of an influence online to make money isn’t easy. “It’s cultivating good content,” Humphrey said. “It’s getting authentic followers.”
  
  
• Becker’s Hospital Review – February 13, 2020 – “Recession changed insurance CEO pay: 5 things to know” – CEOs leading insurance companies, including health plans, saw their compensation packages altered after the 2008 financial crisis, according to a new study from the Florida International University College of Business. We also found that when the CEO held a dual role, acting as also the chairman of the board, (s)he was better able to influence salary, bonuses, and long-term incentives. This influence declined in the post-crisis period.”
  
  
• Fierce Healthcare – February 12, 2020 – “How insurance executives’ compensation changed after the recession” – “When you’re in a recession, the bottom line is being affected. You’re going to want to have to pay out less to the senior leadership and you also want them to engage in activities that will help the company recover very quickly, and the way to do that is to compensate them by stock ownership,” said Deanne Butchey, Ph.D., lecturer in FIU’s Department of Finance and one of the study’s authors.
  
  
• Business Insurance – February 11, 2020 – “Insurer CEO incentives shifted to stock awards after financial crisis” – Compensation packages for insurer CEOs have changed significantly since the 2008 financial crisis with incentive payments moving from bonuses to stock awards and options, according to a study by Florida International University in Miami. “We found that the shift in executive compensation was a response to the crisis,” said Deanne Butchey, lecturer in the department of finance at FIU and one of the study’s authors.
  
  
• Washington Post – February 10, 2020 – “Choices, choices: For college students, a buffet of options causes heartburn” – Florida International University is among several higher education institutions limiting students’ choices as a way to help them avoid making decisions that can lead to delays. A revamped a course in the business school is designed to help make sure students have made the best decisions about their major. “If a student doesn’t finish, “that is failure, said Richard Klein, associate dean of the undergraduate school of business.
  
  
• Hechinger Report – February 7, 2020 – “Some colleges start to confront a surprising reason students fail: Too many choices” – The business school at Florida International University is among several higher education institutions limiting the number of choices students can make, including the number of times they can drop a class and take it again to get a better grade. “They might be here an extra year if they make those decisions very late,” Richard Klein, associate dean of the undergraduate school of business, said.
  
  
• Travel Pulse – February 4, 2020 – “Does Super Bowl Tourism Pay off for the Host City?” – “I do believe that the Super Bowl does generate, does have an economic impact of that order when you look at it in the overall context,” said Florida International University business instructor Nicolo Alaimo. “At this time of the year, Miami is gorgeous. If you’re up north freezing, you’re watching this, you’re going to want to be here—maybe not for the Super Bowl, but you’ll want to come to Miami.”
  
  
• The Miami Herald – February 1, 2020 – “This is Miami’s first Instagram Super Bowl. One sign: the Dude with Sign is here.” – The social-media era affects how millions will see this Miami Super Bowl, where “gram-friendly” props are a must and brands try to pepper feeds with their preferred hashtags. “It used to be if you had a bad experience you might tell a few people. Now you can broadcast it out to lots of people very quickly,” said William “Lin” Humphrey, an assistant professor of marketing at Florida International University.
  
  
• NBC 6 – January 30, 2020 – “Super Bowl Economic Impact Not a Settled Matter” – No one doubts hosting Super Bowl LIV will add to economic activity in South Florida. Up to 200,000 people have come here for the festivities. But enough to generate $400 million more in economic activity? FIU business instructor Nicolo Alaimo is a believer in that number. “If you’re up north freezing, you’re watching this, you’re going to want to be here — maybe not for the Super Bowl, but you’ll want to come to Miami.”
  
  
• The Wall Street Journal – January 27, 2020 – “Lease-Accounting Rules May Have Hurt Companies’ Valuations, Study Says” – Accounting professor Jonathan Milian shared new research data indicating that companies’ initial recognition of operating leases on balance sheets could have led their equity valuations to shrink. FIU researchers tracked stock returns from 2,000 U.S.-listed public companies during the their first-quarter 2019 earnings announcement. “If standard-setters decide to shift more information from the footnotes to the balance sheet, it could have a negative impact on stock returns.”
  
  
• NBC 6 – January 17, 2020 – “Read This Before Signing Up for Usage-Based Car Insurance” – A growing number of car insurance companies are offering consumers the option to sign up for usage-based insurance. Marketing professor Anthony Miyazaki said there are also privacy considerations to having a device tracking you every day. “Now someone actually has all your data about where you drive and where you go and where you live and where you work… it’s actually someone you’re doing business with.”
  
  
• CNS Air Cargo Focus – Winter 2019-2020 – “Educational Partnerships FIU and Magaya Advance Logistics Programs” – Developing a curriculum for traditional students that would be accepted by logistics’ professionals would mean reaching out to the business community. The journey of Florida International University College of Business and logistics software provider, Magaya Corporation is a story about people, learning, time and sacrifice. “Students increase the likelihood of finding a supply chain job after they demonstrate Magaya knowledge,” said supply chain management professor Ron Mesia.
  
  
• Boca Raton Tribune, January 15, 2020 – “Palm Beach: Most Affordable in South Florida.” – The BH&J Housing Affordability Index reveals a more affordable housing environment in 2020 than in recent years in Miami-Dade, Broward and Palm Beach counties. The report’s co-creators agree that the movement toward more affordable housing is driven by a combination of near record low mortgage rates, a robust local economy and slowing property appreciation rates across the three counties.
  
  
• Jamaican Moments – January 13, 2020 – “Five questions to ask yourself before you buy a vacation home” – Who’s the ideal candidate for buying a vacation home? Someone who already has a home, said Suzanne Hollander, a real estate attorney and Florida International University senior instructor. “This person should be able to cover both their primary homeownership costs and vacation homeownership costs. These include mortgage, insurance, and property taxes on both properties.”

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