Herb Payan

Senior Vice President, Digital Business & Strategies
Sony Music Entertainment Latin-Iberia Region
Adjunct Professor
Florida International University

Herb Payan is a corporate senior executive and college professor with comprehensive experience in digital strategies and business transformations. Dr. Payan's expertise is derived from leading digital organizational transformations for over 20 years and performing academic research on the digital economy, data analytics, and emerging technologies. He is currently a corporate digital executive for the Sony Music Entertainment Corporation. Dr. Payan is also an adjunct professor at the Florida International University Business School teaching courses in the MBA Program. 

As Senior Vice President of Digital Business at Sony Music Entertainment, Dr. Payan oversees the digital business strategy for the Sony Music Entertainment Corporation. Dr. Payan is responsible for achieving digital performance optimization across the organization, establishing digital platforms, and managing the digital partners' relationships. Dr. Payan also identifies and develops immersive consumer strategies to enhance the company's engagement levels with its global customer base. In addition, Dr. Payan spearheads the digital transformation initiatives for the organization. Prior to joining Sony Music Entertainment, Dr. Payan held management positions with United Technologies Corporation and the Gitano Manufacturing Group.

As an adjunct professor at FIU, Dr. Payan teaches technology courses in the Florida International University Executive MBA, Professional MBA, and Executive Education programs. He also designed, developed, and currently teaches a Digital Transformation Implementation course in the FIU Executive MBA Program. In addition, Dr. Payan serves in the Florida International University MBA Advisory Board and the University of South Florida Digital Marketing Advisory Board. 

Dr. Payan holds a Bachelor's Degree in Computer Science and an MBA in Finance from Florida International University. He earned a Doctorate Degree from the University of Southern California in Organizational Change and Leadership, conducting a dissertation in the utilization of data analytics in the entertainment sector. Dr. Payan holds several technology certifications and has attended digital education programs at MIT and Harvard University.