[Printable Version]
Overview
We live in a media-centric world. How the media reports your company’s news can have a high impact on your business or organization. FIU’s Managing the Media is a fast-paced, one-day program taught by media experts. We focus on how to communicate with the media whether your objective is to interest the press in your story or to minimize potential public relations damage during a crisis.
Highlights
The Managing the Media program teaches you how to use appropriate strategies and techniques for managing issues with the media.
Our trainers are business people and media experts who specialize in preparing company spokespersons to communicate key messages clearly. You’ll learn the most common mistakes to avoid and how to present your story in a compelling manner whether you’re announcing a new product or a company downturn.
Unique Features
Managing the Media features "hands-on" instruction. In addition to hearing lectures and receiving written materials, you will participate in a series of media interviews with real reporters and have an opportunity to view and critique your performance.
We will equip you to face basic and challenging media situations with confidence using a unique combination of practical skills training including how to
- cultivate relationships with key media
- prepare for an interview
- relax in front of the camera, and
- get your message across.
Participants
This program is tailored for both public- and private-sector managers and other professionals who serve in key positions especially those who
- work in a communications capacity
- market company services or products
- support or serve as spokespersons.
