Fútbol Fever: Learning About Sports Management at Real Madrid

As Real Madrid prepares to make a run for another FIFA World Cup title – this time on North American soil – the legendary Spanish football club is making an impact far beyond the pitch. The team's presence in South Florida signals a growing partnership between global sports excellence and FIU.

FIU Business and Escuela Universitaria Real Madrid Universidad Europea have spent the last four years developing a joint MBA in sports management program. A centerpiece of the program is the annual "Real Madrid Experience," an immersive opportunity in Madrid held each spring. It offers FIU Business students a behind-the-scenes look at the inner workings of one of the world's most successful sports organizations.

"It's honestly been such an unforgettable experience," said Valeria Collazo, a student in the program. "From being in Madrid and learning directly from Real Madrid professionals, the program has offered so many unique opportunities to grow both personally and professionally."

During the 2025 program, participants attended masterclasses led by top executives, including Real Madrid legends such as Emilio Butragueño and Roberto Carlos. They also gained insights from current leaders like Gabriel Calderón Pellegrino, director of master coaching and management, and executives from global firms like Arowana Sports.

Students toured iconic venues, including the Santiago Bernabéu Stadium, where they celebrated graduation. They also explored innovative technologies and emerging trends in sports, such as the fast-growing padel scene at Ciudad de la Raqueta.

The global education didn't stop in Spain. Back in Miami, students gained access to the city's thriving professional sports scene. Through partnerships with teams such as the Miami Marlins, Inter Miami CF, and the Miami Heat, students engaged in hands-on learning and built valuable industry connections.

 Students in the Real Madrid Experience, an immersive opportunity in Madrid held each spring.
 

"Beyond the world-class classes in the Real Madrid program, we've had the chance to tour Inter Miami's stadium, visit the Kaseya Center with the Miami Heat, and experience Marlins Park firsthand," said Caitlyn Stuart, another MBA student. "You just don't get those kinds of opportunities with any other program."

The collaboration combines European tradition with Miami's fast-paced sports environment to develop a new generation of globally minded sports executives. With the FIFA Club World Cup spotlight shining on Real Madrid and South Florida, FIU's role in shaping the future of sports business education is also in focus.