Cementos Argos employees visit FIU’s College of Business for marketing and networking.
The five-day “Argos Digital Marketing Excellence Program” was designed by the College of Business’ Executive and Professional Education (EPE) program and ME School, which specializes in executive education in marketing.
Argos is the largest cement company in Colombia and third largest producer in the U.S.
FIU business professors covered topics such as brand personality, content management, geolocation, and guerrilla marketing. They explored the benefits of social media vehicles, among them Facebook, Meerkat, Periscope and Snapchat, for targeting messages and interacting with consumers.
College of Business dives into the fast-changing luxury retail landscape
FIU’s College of Business will help retail and marketing professionals analyze challenges, understand opportunities and identify must-have strategies for success in this rapidly changing landscape through its Luxury Retail Management Program.
The program will feature faculty and guest experts covering distribution management, retail strategies, international expansion, and digital and e-business strategy. It will also showcase new opportunities in luxury retailing for professionals in law, accounting, wealth management, and banking.
Comprehensive Project Management
The Comprehensive Project Management Certificate Program is designed to give you project management professionals skills and knowledge to improve your organizational project productivity.
The Project Management Institute (PMI®) is project management's leading global professional association and, as such, it administers a globally-accepted and recognized, rigorous, examination-based, professional certification program of the highest caliber. The PMI Certification Program maintains ISO 9001 certification in quality management systems as evidence of its commitment to professional excellence.
Human Resources Management
In human resources, ongoing professional development is essential to keep up with important changes. New laws and regulations, growth and competitive pressures, all drive organizational changes and place extraordinary demands on HR staff.
FIU's Human Resource Management (HRM) program meets weekly for twenty weeks to discuss in depth HR fundamentals, critical changes, HR strategy, planning, international human resources topics, training and development, and the latest trends in the dynamic field of human resources.
Our Executive Education programs are a structured method of professional progression that the College of Business utilizes, as part of its commitment to provide ongoing opportunities, for member of our alumni and external professional community. These enhanced programs are designed to enrich the education and professional knowledge of its participants. EPEs programs are administered by the university faculty and industry experts, who are able to foster a dynamic learning environment; this allows the delivery of critical knowledge and leadership skills that provide a path of advancement, along with a broadened perspective of achievement.
Our programs are able to provide a competitive advantage through a combination of the very best in conceptual knowledge, academic theory, and practical application. As leaders in international business education, our customized programs address the strategic priorities, key issues, and objectives of professional organizations, from an adept standpoint, with the support of our renowned faculty, industry experts, and senior executives.
All of our programs offer professional certificates and are uniquely designed to provide the edge companies are looking for to excel in its industry.For more information, contact us.