Minor in General MarketingCourses

Required Courses

• MAR 3023 Introduction to Marketing
• MAR 4503 Consumer Behavior

In addition, students must complete three of the following courses:

• MAR 4025 Marketing of Small Business Enterprises
• MAR 4144 Export Marketing
• MAR 4156 International Marketing
• MAR 4203 Marketing Channels
• MAR 4231 Retail Marketing
• MAR 4232 Current Issues in Retail Marketing
• MAR 4323 Integrated Marketing Communication
• MAR 4400 Personal Selling
• MAR 4613 Managing Marketing Information
• MAR 4620 Tools for Managing and Negotiations
• MAR 4643 Decision Making and Negotiations
• MAR 4674 Database Marketing
• MAR 4804 Marketing Strategy
• MAR 4860 Customer Relationship Management
• MAR 4907 Independent Study in Marketing
• TRA 4203 Principles of Logistics
• TRA 4721 Global Logistics