Minor in General MarketingCourses

Required Courses

  • MAR 3023 Introduction to Marketing (Fall, Spring, Summer)
  • MAR 4503 Consumer Behavior (Fall, Spring, Summer)

In addition, students must complete three of the following courses:

  • MAR 4025 Marketing of Small Business Enterprises (Fall, Spring, Summer)
  • MAR 4144 Export Marketing (Fall, Spring, Summer)
  • MAR 4156 International Marketing (Fall, Spring, Summer)
  • MAR 4203 Marketing Channels (Fall, Spring, Summer)
  • MAR 4231 Retail Marketing (Fall, Spring, Summer)
  • MAR 4323 Integrated Marketing Communication (Fall, Spring)
  • MAR 4333 Promotional Strategy (Spring)
  • MAR 4334 Advertising Campaign Management
  • MAR 4354 Marketing Yourself in the Global Marketplace (Fall, Spring, Summer)
  • MAR 4400 Personal Selling (Fall, Spring, Summer)
  • MAR 4613 Managing Marketing Information (Fall, Spring, Summer)
  • MAR 4643 Decision Making and Negotiations (Fall)
  • MAR 4674 Database Marketing (Fall, Spring, Summer)
  • MAR 4860 Customer Relationship Management (Fall, Spring, Summer)
  • MAR 4907 Independent Study in Marketing (Fall, Spring, Summer)
  • TRA 4012 Principles of Transportation (Fall, Spring)
  • TRA 4203 Principles of Logistics (Fall, Spring, Summer)
  • TRA 4721 Global Logistics (Fall, Spring, Summer)

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