Faculty and ResearchExpert Guide

Francis Bruce Seaton

Francis Bruce Seaton

Associate Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 319B
Miami, FL 33199

(305) 348-3315
seatonb@fiu.edu

Education

  • Ph.D. in Business Administration
    Washington University, St. Louis, Missouri
  • Master of Science in Chemistry
    University of Auckland, Auckland, New Zealand
  • Bachelor of Commerce in Accounting
    University of Auckland, Auckland, New Zealand
  • Bachelor of Science in Chemistry
    University of Auckland, Auckland, New Zealand

Areas of Expertise

  • Business Ethics
  • Marketing Analytics
  • Teaching Effectiveness

Courses Taught

  • Cases in Marketing Management
  • Introduction to Marketing
  • Marketing Management in the Global Environment
  • Marketing Research I
  • Marketing Strategy
  • Masters Project

Refereed Journal Articles

Tsalikis, J., & Seaton, B. (2020). Corporate Social Responsibility: A Cross-National Study of the Treatment of Consumers and Employees. Business Ethics Leadership, 4(1).


Tsalikis, J., Von Solt, M., & Seaton, F. B. (2019). Measuring consumers’ perceptions of business ethicality on price, product, and service domains. Cross Cultural & Strategic Management, 26(4). View Article


Tsalikis, J., Seaton, F. B., Shepherd, P. L., & Solt, M. V. (2018). The impact of the US government policies on consumer perceptions of business ethical behavior. Society and Business Review.


Li, T., & Seaton, F. (2015). Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China. Journal of International Consumer Marketing, 27(1).


Tsalikis, J., Seaton, B., & Shepherd, P. L. (2014). Business Ethics Index: Latin America. Journal of Business Ethics, 119(2).


Tsalikis, J., Shepherd, P. L., & Seaton, B. (2011). The business ethics index as a leading economic indicator. Journal of Business Ethics, 99(4).


Tsalikis, J., & Seaton, B. (2008). Consumer perceptions of business ethical behavior in former Eastern block countries. Journal of Business Ethics, 82(4).


Tsalikis, J., & Seaton, B. (2008). The international business ethics index: Japan. Journal of Business Ethics, 80(2).


Tsalikis, J., Seaton, B., & Shepherd, P. (2008). Relative importance measurement of the moral intensity dimensions. Journal of Business Ethics, 80(3).


Tsalikis, J., Seaton, B., & Tiger, L. (2008). The international business ethics index: Asian emerging economies. Journal of Business Ethics, 80(4).


Tsalikis, J., & Seaton, B. (2007). Business ethics index: USA 2006. Journal of Business Ethics, 72(2).


Tsalikis, J., & Seaton, B. (2007). International business ethics index: European Union. Journal of Business Ethics, 75(3).


Tsalikis, J., & Seaton, B. (2006). Business Ethics Index: Measuring Consumer Sentiments Toward Business Ethical Practices. Journal of Business Ethics, 64(4).


Tomaras, P., Tsalikis, J., & Seaton, B. (2005). An Investigation into the Impact of Sex of Transgressor, Organizational Status and Magnitude of Consequences on the Ethics of Personal Selling. Management and Economics Journal, 2(2).


Shepherd, P., Tsalikis, J., & Seaton, B. (2002). An Inquiry Into the Ethical Perceptions of Sub-Cultural Groups In the US: Hispanics Versus Anglos. Journal of Consumer Marketing, 19(2).


Tsalikis, J., Seaton, B., & Tomaras, P. (2002). A New Perspective on Cross-Cultural Ethical Evaluations: The Use of Conjoint Analysis. Journal of Business Ethics, 35(4).


Tsalikis, J., Seaton, B., & Shepherd, P. L. (2001). Relativism in Ehtical Research: Proposed Model and Mode of Inquiry. Journal of Business Ethics, 32(3).


Seaton, B. (1999). Effects of Production Location on Perceived Automobile Values. Journal of Global Marketing, 13(1).


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