Faculty and ResearchExpert Guide

Education

• PhD, Marketing
  Texas Tech University
• Master of Business Administration, International Management
  Thunderbird School of Global Management
• Bachelor of Business Administration, Marketing
  Texas Tech University

Areas of Expertise

• Marketing
• Social Media
• interactive *Digital Marketing
• Mobile Marketing
• Brand Community
• Marketing Education & Pedagogy
• Word of Mouth
• Travel Industry

Courses Taught

• E-Marketing
• Personal Selling
• Social Media Marketing

Refereed Journal Articles

Laverie, D. A., Humphrey, Jr., W. F., Manis, K. T., & Freberg, K. (2020). The Digital Era Has Changed Marketing: A Guide to Using Industry Certifications and Exploration of Student Perceptions of Effectiveness. Marketing Education Review, 30(1). (In Press) View Article

Humphrey Jr, W. F., Laverie, D. A., & Shields, A. B. (2019). Encouraging Student Performance – An Examination of Text Messages as Assignment Reminders. Journal of Marketing Education, 41(2). (Accepted) View Article

Humphrey Jr., ,., Laverie, D. A., & Rinaldo, S. (2017). Brand choice via incidental social media exposure. Journal of Research in Interactive Marketing, 11. View Article

Rinaldo, S. B., Laverie, D. A., Tapp, S., & Humphrey Jr, ,. W. (2013). The Benefits of Social Media in Marketing Cognitive Flexibility Hypertext. Journal for the Advancement of Marketing Education, 21. View Article

Humphrey, W. F., & Laverie, D. A. (2011). DRIVING FREQUENCY WITH MOBILE SOCIAL NETWORKS ( MSN ) AND THE MEDIATING EFFECTS OF PRICE AND QUOTA PROMOTIONS. International Journal of Mobile Marketing, 6(2).

Books

Humphrey Jr., W. F., Laverie, D. A., & Rinaldo, S. B. (2017). Fostering Brand Community Through Social Media (1st ed.). New York, NY: Business Expert Press.