Faculty and ResearchExpert Guide
William Humphrey
Assistant Professor
Department of Marketing & Logistics
College of Business
Florida International University
Modesto A. Maidique Campus
11200 S.W. 8th St, RB 345A
Miami, FL 33199
(305) 348-3321
whumphre@fiu.edu
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Education
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Areas of Expertise
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Courses Taught
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Refereed Journal ArticlesLaverie, D. A., Humphrey, Jr., W. F., Manis, K. T., & Freberg, K. (2020). The Digital Era Has Changed Marketing: A Guide to Using Industry Certifications and Exploration of Student Perceptions of Effectiveness. Marketing Education Review, 30(1). View Article Humphrey Jr, W. F., Laverie, D. A., & Muñoz, C. (2020). The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education. Journal of Marketing Education, 42(2). View Article Humphrey Jr, W. F., Laverie, D. A., & Shields, A. B. (2019). Encouraging Student Performance – An Examination of Text Messages as Assignment Reminders. Journal of Marketing Education, 41(2). View Article Humphrey Jr., ,., Laverie, D. A., & Rinaldo, S. (2017). Brand choice via incidental social media exposure. Journal of Research in Interactive Marketing, 11. View Article Rinaldo, S. B., Laverie, D. A., Tapp, S., & Humphrey Jr, ,. W. (2013). The Benefits of Social Media in Marketing Cognitive Flexibility Hypertext. Journal for the Advancement of Marketing Education, 21. View Article Humphrey, W. F., & Laverie, D. A. (2011). DRIVING FREQUENCY WITH MOBILE SOCIAL NETWORKS ( MSN ) AND THE MEDIATING EFFECTS OF PRICE AND QUOTA PROMOTIONS. International Journal of Mobile Marketing, 6(2). |
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BooksHumphrey Jr., W. F., Laverie, D. A., & Rinaldo, S. B. (2017). Fostering Brand Community Through Social Media (1st ed.). New York, NY: Business Expert Press. |
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Biz NewsSun Sentinel Quote: Virgin Hotels will open in Miami, the company’s latest venture for all-things travel in Florida Miami Herald Quote: This is Miami’s first Instagram Super Bowl. One sign: the Dude with Sign is here. Washington Post Article Quote: Olympian Chloe Kim sends ‘hangry’ tweet. Companies rush in with free food. Seatrade Cruise News: New Carnival campaign breaks out with 'Choose Fun'& |
