Faculty and ResearchExpert Guide

William Humphrey

William Humphrey

Asst. Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 345A
Miami, FL 33199

P: (305) 348-3321
E: whumphre@fiu.edu

Curriculum Vitae

Education

  • PhD, Marketing
    Texas Tech University
  • Master of Business Administration, International Management
    Thunderbird School of Global Management
  • Bachelor of Business Administration, Marketing
    Texas Tech University

Areas of Expertise

  • Marketing
  • Social Media
  • interactive *Digital Marketing
  • Mobile Marketing
  • Brand Community
  • Marketing Education & Pedagogy
  • Word of Mouth
  • Travel Industry

Courses Taught

  • E-Marketing
  • Personal Selling
  • Social Media Marketing

Refereed Journal Articles

Laverie, D. A., Humphrey, Jr., W. F., Manis, K. T., & Freberg, K. (2020). The Digital Era Has Changed Marketing: A Guide to Using Industry Certifications and Exploration of Student Perceptions of Effectiveness. Marketing Education Review, 30(1). (In Press) View Article


Humphrey Jr, W. F., Laverie, D. A., & Shields, A. B. (2019). Encouraging Student Performance – An Examination of Text Messages as Assignment Reminders. Journal of Marketing Education, 41(2). (Accepted) View Article


Humphrey Jr., ,., Laverie, D. A., & Rinaldo, S. (2017). Brand choice via incidental social media exposure. Journal of Research in Interactive Marketing, 11. View Article


Rinaldo, S. B., Laverie, D. A., Tapp, S., & Humphrey Jr, ,. W. (2013). The Benefits of Social Media in Marketing Cognitive Flexibility Hypertext. Journal for the Advancement of Marketing Education, 21. View Article


Humphrey, W. F., & Laverie, D. A. (2011). DRIVING FREQUENCY WITH MOBILE SOCIAL NETWORKS ( MSN ) AND THE MEDIATING EFFECTS OF PRICE AND QUOTA PROMOTIONS. International Journal of Mobile Marketing, 6(2).


Books

Humphrey Jr., W. F., Laverie, D. A., & Rinaldo, S. B. (2017). Fostering Brand Community Through Social Media (1st ed.). New York, NY: Business Expert Press.


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