Faculty and ResearchExpert Guide

Francis Bruce Seaton

Francis Bruce Seaton

Associate Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 319B
Miami, FL 33199

(305) 348-3315


  • Ph.D. in Business Administration
    Washington University, St. Louis, Missouri
  • Master of Science in Chemistry
    University of Auckland, Auckland, New Zealand
  • Bachelor of Commerce in Accounting
    University of Auckland, Auckland, New Zealand
  • Bachelor of Science in Chemistry
    University of Auckland, Auckland, New Zealand

Areas of Expertise

  • International Marketing
  • Marketing Management and Strategy
  • Marketing Research

Professional Activities

Dr. Seatons research has been published in journals such as the Journal of Chemical Society, Nature, Journal of Consumer Affairs, Journal of the Academy of Marketing Science, Health Services Research, Journal of Experimental Education, Journal of Marketing Education, International Journal of Bank Marketing, Journal of Small Business Management, Journal of Advertising, and others. He has presented his research to numerous proceedings and meetings and conferences. Most recently, he presented "Nationalism as a Tenable Advertising Strategy," at the Second Facing East/Facing West Conference. Dr. Seaton is a member of the American Marketing Association, Southern Marketing Association, Academy of International Business, and Academy of Marketing Science.

Courses Taught

  • Cases in Marketing Management
  • Introduction to Marketing
  • Marketing Management in the Global Environment
  • Marketing Research I
  • Marketing Strategy
  • Masters Project

Refereed Journal Articles

Tsalikis, J., & Seaton, B. (2020). Corporate Social Responsibility: A Cross-National Study of the Treatment of Consumers and Employees. Business Ethics Leadership, 4(1).

Tsalikis, J., Von Solt, M., & Seaton, F. B. (2019). Measuring consumers’ perceptions of business ethicality on price, product, and service domains. Cross Cultural & Strategic Management, 26(4). View Article

Tsalikis, J., Seaton, F. B., Shepherd, P. L., & Solt, M. V. (2018). The impact of the US government policies on consumer perceptions of business ethical behavior. Society and Business Review.

Li, T., & Seaton, F. (2015). Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China. Journal of International Consumer Marketing, 27(1).

Tsalikis, J., Seaton, B., & Shepherd, P. L. (2014). Business Ethics Index: Latin America. Journal of Business Ethics, 119(2).

Li, T., Seaton, B., & Tsalikis, J. (2013). Emerging Customers, Market Knowledge Competence, and Investor Transition: The Experience of MNCs in China. Journal of Global Marketing, 26(3). (Accepted)

Tsalikis, J., Shepherd, P. L., & Seaton, B. (2011). The business ethics index as a leading economic indicator. Journal of Business Ethics, 99(4).

Tsalikis, J., & Seaton, B. (2008). Consumer perceptions of business ethical behavior in former Eastern block countries. Journal of Business Ethics, 82(4).

Tsalikis, J., & Seaton, B. (2008). The international business ethics index: Japan. Journal of Business Ethics, 80(2).

Tsalikis, J., Seaton, B., & Shepherd, P. (2008). Relative importance measurement of the moral intensity dimensions. Journal of Business Ethics, 80(3).

Tsalikis, J., Seaton, B., & Tiger, L. (2008). The international business ethics index: Asian emerging economies. Journal of Business Ethics, 80(4).

Tsalikis, J., & Seaton, B. (2007). Business ethics index: USA 2006. Journal of Business Ethics, 72(2).

Tsalikis, J., & Seaton, B. (2007). International business ethics index: European Union. Journal of Business Ethics, 75(3).

Tsalikis, J., & Seaton, B. (2006). Business Ethics Index: Measuring Consumer Sentiments Toward Business Ethical Practices. Journal of Business Ethics, 64(4).

Tomaras, P., Tsalikis, J., & Seaton, B. (2005). An Investigation into the Impact of Sex of Transgressor, Organizational Status and Magnitude of Consequences on the Ethics of Personal Selling. Management and Economics Journal, 2(2).

Shepherd, P., Tsalikis, J., & Seaton, B. (2002). An Inquiry Into the Ethical Perceptions of Sub-Cultural Groups In the US: Hispanics Versus Anglos. Journal of Consumer Marketing, 19(2).

Tsalikis, J., Seaton, B., & Tomaras, P. (2002). A New Perspective on Cross-Cultural Ethical Evaluations: The Use of Conjoint Analysis. Journal of Business Ethics, 35(4).

Tsalikis, J., Seaton, B., & Shepherd, P. L. (2001). Relativism in Ehtical Research: Proposed Model and Mode of Inquiry. Journal of Business Ethics, 32(3).

Seaton, B. (1999). Effects of Production Location on Perceived Automobile Values. Journal of Global Marketing, 13(1).

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