Faculty and ResearchExpert Guide

The current era of marketing is the most exciting ever.  With the saturation of social media, corporate adoption of marketing technology, and the refinement of artificial intelligence in customer targeting and analytics, it is an amazing time to be teaching and researching digital marketing!

Education

• PhD, Marketing
  Texas Tech University
• Master of Business Administration, International Management
  Thunderbird School of Global Management
• Bachelor of Business Administration, Marketing
  Texas Tech University

Areas of Expertise

• Marketing
• Marketing Education & Pedagogy
• Mobile Marketing
• Social Media
• Travel Industry
• Word of Mouth
• Influencer Marketing
• Social Media Ethics
• Cruise Industry
• Passenger Transportations
• Hospitality Marketing
• Digital Marketing
• Marketing Technology
• CRM software
• Marketing Cloud Platforms
• Digital Certifications and Badges

Courses Taught

• E-Marketing
• Personal Selling
• Social Media Marketing

Refereed Journal Articles

Laverie, D. A., Humphrey, Jr., W. F., Manis, K. T., & Freberg, K. (2020). The Digital Era Has Changed Marketing: A Guide to Using Industry Certifications and Exploration of Student Perceptions of Effectiveness. Marketing Education Review, 30(1). View Article

Humphrey Jr, W. F., Laverie, D. A., & Muñoz, C. (2020). The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education. Journal of Marketing Education, 42(2). View Article

Humphrey Jr, W. F., Laverie, D. A., & Shields, A. B. (2019). Encouraging Student Performance – An Examination of Text Messages as Assignment Reminders. Journal of Marketing Education, 41(2). View Article

Humphrey Jr., ,., Laverie, D. A., & Rinaldo, S. (2017). Brand choice via incidental social media exposure. Journal of Research in Interactive Marketing, 11. View Article

Rinaldo, S. B., Laverie, D. A., Tapp, S., & Humphrey Jr, ,. W. (2013). The Benefits of Social Media in Marketing Cognitive Flexibility Hypertext. Journal for the Advancement of Marketing Education, 21. View Article

Humphrey, W. F., & Laverie, D. A. (2011). DRIVING FREQUENCY WITH MOBILE SOCIAL NETWORKS ( MSN ) AND THE MEDIATING EFFECTS OF PRICE AND QUOTA PROMOTIONS. International Journal of Mobile Marketing, 6(2).

Books

Humphrey Jr., W. F., Laverie, D. A., & Rinaldo, S. B. (2017). Fostering Brand Community Through Social Media (1st ed.). New York, NY: Business Expert Press.

Biz News

Sun Sentinel Quote:  Virgin Hotels will open in Miami, the company’s latest venture for all-things travel in Florida

Miami Herald Quote: This is Miami’s first Instagram Super Bowl. One sign: the Dude with Sign is here.

Washington Post Article Quote:  Olympian Chloe Kim sends ‘hangry’ tweet. Companies rush in with free food.

Seatrade Cruise News: New Carnival campaign breaks out with 'Choose Fun'&