Cross-Cultural Communications in the 21st Century

The cross border movement of goods and services continues unabated, as does the movement of people. We live in a multicultural world, where by choice or necessity, millions of people cross borders every day. Whether it’s Central Americans moving to South Florida, Turks to Germany, or Africans to Sweden, those residing there for the long term comprise attractive markets for companies producing both goods and services. Understanding the cultural features of these consumer groups, their buying preferences, and the messaging they respond to, present challenges and opportunities for companies.



Eric Corneul

Lisa Polloni, Global Communications Lead for AMERICAS – US Latino Affairs, Canada, and Latam, Microsoft

Lisa Polloni has an in depth understanding of public affairs, multi-cultural communications, corporate communications, corporate image and reputation, sustainability, corporate citizenship and employee and executive communications. She is in charge of Latin America, Canada, and U.S. Latinos where she maps, builds, and implements strategic relationships with key audiences and influencers.

Eric Corneul

Mike Valdes-Fauli, President and CEO, Pinta

An award-winning marketer with experience having lived in five U.S. cities, Mike Valdés-Fauli is president and CEO of Pinta. He runs one of the fastest-growing marketing agencies in the U.S., with clients such as Comcast, Dr. Seuss, Heineken, Microsoft, NFL, Realogy, T-Mobile and Western Union.


Joanne Li

Jerry Haar

Jerry Haar is executive director for Latin America and the Caribbean and professor of international business at the Florida International University College of Business. Haar is formerly associate dean and director of the Pino Global Entrepreneurship Center. He is also a global fellow at the Woodrow Wilson International Center for Scholars in Washington, D.C., and a research affiliate of the David Rockefeller Center for Latin American Studies at Harvard University.