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Certificate in Retail Marketing and Management

Advance your retailing career through stronger industry knowledge and leadership skills. The Retail Marketing and Management certificate is for people who want to manage large teams effectively and use modern information systems to solve complex management and marketing problems. You’ll cover foundational marketing principles and procedures, as well as gain an understanding of the specialized principles and practices of retail management.

Deadline to make major changes or add minor(s)/certificate(s)

TermDeadlineResume Processing
Spring 2023November 13, 2022January 18, 2023
Summer 2023March 31, 2023May 16, 2023
Fall 2023June 30, 2023August 29, 2023
Spring 2024November 13, 2023January 17, 2024
  • Who should enroll?

    This certificate program offered by the Department of Marketing is open to all FIU degree-seeking undergraduate students and is designed to offer you the opportunity to complement your major field of study with an additional concentration in Retail Marketing and Management.

  • Courses

    Required Courses

    MAR 3023 Introduction to Marketing (Fall, Spring, Summer)
    MAR 4231 Retail Marketing (Fall, Spring)
    MAR 4232 Current Issues in Retailing (Spring)
    MAR 4674 Marketing Analytics (Fall, Spring, Summer)

    Choose two (2) of the following:

    MAR 4503 Consumer Behavior (Fall, Spring, Summer)
    MAR 4643 Decision Making & Negotiations (Fall, Spring)
    MAR 4860 Customer Relationship Management (Fall, Spring, Summer)

  • Admission Requirements

    To apply, please consult your primary advisor to ensure there is room in your graduation plan to include the certificate and have them place a note on your file. Next, submit a request by the deadline via go.fiu.edu/cbadvise. You’ll receive a response regarding the next step through the Panther Success Network (PSN).