Minor in General Marketing

 Open to all students except those majoring in Marketing or pursuing any certificate offered by the Department of Marketing and Logistics.

All roads lead to customer satisfaction in some way, and even if you don't sell or market to customers personally, all professionals must consider how their business decisions will ultimately impact the customer.

The general marketing minor gives you the knowledge and skills to understand customers, and how to position a product or service to satisfy their wants and needs. You'll learn the essentials of product planning and management, distribution, marketing research, retailing, advertising and promotion, consumer behavior, customer relations, and global marketing.

This minor provides valuable insights for every professional who will be making strategic decisions about products, services, internal processes, procedures, and staffing for a company or organization. This includes teams in sales, product development, finance, MIS, management, HR, operations, client/customer service, and every other business role within a public or private sector organization.

Required Courses

  • MAR 3023 Introduction to Marketing (Fall, Spring, Summer)
  • MAR 4503 Consumer Behavior (Fall, Spring, Summer)

In addition, students must complete three of the following courses:

  • MAR 4025 Marketing of Small Business Enterprises (Fall, Spring, Summer)
  • MAR 4144 Export Marketing (Fall, Spring, Summer)
  • MAR 4156 International Marketing (Fall, Spring, Summer)
  • MAR 4203 Marketing Channels (Fall, Spring, Summer)
  • MAR 4231 Retail Marketing (Fall, Spring, Summer)
  • MAR 4323 Integrated Marketing Communication (Fall, Spring)
  • MAR 4333 Promotional Strategy (Spring)
  • MAR 4334 Advertising Campaign Management
  • MAR 4354 Marketing Yourself in the Global Marketplace (Fall, Spring, Summer)
  • MAR 4400 Personal Selling (Fall, Spring, Summer)
  • MAR 4613 Managing Marketing Information (Fall, Spring, Summer)
  • MAR 4643 Decision Making and Negotiations (Fall)
  • MAR 4674 Database Marketing (Fall, Spring, Summer)
  • MAR 4860 Customer Relationship Management (Fall, Spring, Summer)
  • MAR 4907 Independent Study in Marketing (Fall, Spring, Summer)
  • TRA 4012 Principles of Transportation (Fall, Spring)
  • TRA 4203 Principles of Logistics (Fall, Spring, Summer)
  • TRA 4721 Global Logistics (Fall, Spring, Summer)

Deadline to make major changes or add minor(s)/certificate(s)

Admission dates/deadlines
Admit TermDeadlineResume Processing*
Summer 2024March 25, 2024May 15, 2024
Fall 2024June 28, 2024September 4, 2024
Spring 2025November 8, 2024January 14, 2025


 12 Credit Hours
 Students must earn a grade of "C" or higher in each course to earn the minor designation.
 Minors will be awarded at graduation along with your major degree.