Minor in General Marketing

 Open to all students except those majoring in Marketing or pursuing any certificate offered by the Department of Marketing and Logistics.

All roads lead to customer satisfaction in some way, and even if you don't sell or market to customers personally, all professionals must consider how their business decisions will ultimately impact the customer.

The general marketing minor gives you the knowledge and skills to understand customers, and how to position a product or service to satisfy their wants and needs. You'll learn the essentials of product planning and management, distribution, marketing research, retailing, advertising and promotion, consumer behavior, customer relations, and global marketing.

This minor provides valuable insights for every professional who will be making strategic decisions about products, services, internal processes, procedures, and staffing for a company or organization. This includes teams in sales, product development, finance, MIS, management, HR, operations, client/customer service, and every other business role within a public or private sector organization.

Required Courses

• MAR 3023 Introduction to Marketing (Fall, Spring, Summer)
• MAR 4503 Consumer Behavior (Fall, Spring, Summer)

In addition, students must complete two of the following courses:

• MAR 4025 Marketing of Small Business Enterprises (Fall, Spring, Summer)
• MAR 4144 Export Marketing (Fall, Spring, Summer)
• MAR 4156 International Marketing (Fall, Spring, Summer)
• MAR 4203 Marketing Channels (Fall, Spring, Summer)
• MAR 4231 Retail Marketing (Fall, Spring, Summer)
• MAR 4323 Integrated Marketing Communication (Fall, Spring)
• MAR 4333 Promotional Strategy (Spring)
• MAR 4334 Advertising Campaign Management
• MAR 4354 Marketing Yourself in the Global Marketplace (Fall, Spring, Summer)
• MAR 4400 Personal Selling (Fall, Spring, Summer)
• MAR 4613 Managing Marketing Information (Fall, Spring, Summer)
• MAR 4643 Decision Making and Negotiations (Fall)
• MAR 4674 Database Marketing (Fall, Spring, Summer)
• MAR 4860 Customer Relationship Management (Fall, Spring, Summer)
• MAR 4907 Independent Study in Marketing (Fall, Spring, Summer)
• TRA 4012 Principles of Transportation (Fall, Spring)
• TRA 4203 Principles of Logistics (Fall, Spring, Summer)
• TRA 4721 Global Logistics (Fall, Spring, Summer)