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Certificate in Health and Fitness Marketing

Health and fitness career opportunities are available far and wide. This certificate is designed to enhance a student’s knowledge of how marketing principles, practices, and strategies can be applied to the many health marketing and fitness marketing opportunities that exist in business, health, education, entertainment, and other fields. This certificate includes courses in the fundamentals of marketing with specific emphasis on health, fitness, sports marketing, sponsorship and consumer behavior, plus electives in personal selling, small business marketing, and marketing communications.

The program is offered by the Department of Marketing and open to all FIU degree-seeking undergraduate students, regardless of major.

 Also available to fully online students.

Deadline to make major changes or add minor(s)/certificate(s)

DeadlineResume Processing
November 13, 2022January 18, 2023
March 31, 2023May 16, 2023
June 30, 2023August 29, 2023
November 13, 2023January 17, 2024
  • Who should enroll?

    Any business student who wants to complement their major field of study with additional insights into health and fitness marketing.

  • Courses

    MAR 3023 Introduction to Marketing (Fall, Spring, Summer)
    MAR 4712 Health and Fitness Marketing (Fall, Spring)
    MAR 4711 Sports Marketing and Sponsorship (Fall, Spring)
    MAR 4503 Consumer Behavior (Fall, Spring, Summer)

    Choose two (2) of the following:

    MAR 4025 Marketing of Small Business Enterprises (Fall, Spring)
    MAR 4400 Personal Selling (Fall, Spring, Summer)
    MAR 4233 Social Media & E-Marketing Design (Fall, Spring, Summer)
    MAR 4323 Integrated Marketing Communications (Fall, Spring)
    MAR 4941 Health and/or Fitness Marketing Internship (Fall, Spring, Summer)

  • Admission Requirements

    To apply, please consult your primary advisor to ensure there is room in your graduation plan to include the certificate program and have them place a note on your file. Next, submit a request by the deadline via go.fiu.edu/cbadvise. You’ll receive a response regarding the next step through the Panther Success Network (PSN).