White Week

What do students do during White Week?

During White Week, students take part in the day-to-day operations of Real Madrid C.F., visit the headquarters, meet directors of the club and executives of the sports industry, and join masterclasses. This event is one of the best experiences for a sports management student, both from a managerial and an operational viewpoint. You will receive hands-on learning and apply the knowledge you have gained throughout your studies.

White Week includes:

  • Exclusive event at the newly renovated Santiago Bernabéu Stadium with insight into the day-to-day operations of Real Madrid C.F.
  • Visits to the headquarters: tennis, golf, fitness and wellness, soccer and non-conventional spaces.
  • Networking with top managers and executives of Real Madrid C.F. in different areas (Strategy, HR, Marketing, Finance, etc.).
  • Masterclasses by executives and sports professionals, including:
    • Emilio Butragueño - Managing Director of Real Madrid Graduate School
    • Mattias Grafstrom - Deputy Secretary General for Football at FIFA
    • Toni Nadal - Rafa Nadal’s longtime coach
    • Zvonimir Boban - AC Milan and Croatia soccer legend
    • Sergio Llull - Guard at Real Madrid basketball team and Basketball World Champion with Spanish National Team
    • Pablo Laso - Head Coach of Real Madrid basketball team
    • Alberto Herreros – Real Madrid Basketball section Technical Director
    • Jose Ángel Sánchez - Real Madrid FC General Director
    • Jesus Bueno - VP Basketball Operations in EMEA for NBA
    • Israel García - Head of Digital Channels and Data Real Madrid F.C.
    • Charlie Stillitano - Co-founder and President of Relevent Sports Group (International Champions Cup)

Considering market trends and the constant evolution of the sports industry, the list of speakers may vary.

What Students Say

Anay Hernandez

Anay Hernandez, PMBASM Student

“These two weeks have been an incredible experience. It was awesome to get to meet these people I watch on TV most of the time.”

Kevin Rodriguez

Kevin Rodriguez, PMBASM Student

“I’ve been a football fan since I was little, so everything for me is like a dream right now. We went to Bernabéu. We were able to see a game three rows from the stadium. It was a dream come true.”

Alexander Beola

Alexander Beola, PMBASM Student

“The two weeks of White Week, we had a lot of great conferences and got the opportunity to meet a bunch of people from the world.”

Mauricio Aguiar

Mauricio Aguiar, PMBASM Student

“I have a dream of being a sports agent, and I felt this was a once in a lifetime opportunity to gain the best knowledge in order to pursue the dream.”

Zashery Mercedes

Zashery Mercedes, PMBASM Student

“You get to see the backend of how it works with the team and their partnerships with everybody.”