Department of Marketing and LogisticsUndergraduate Programs

Marketing Major

A marketing major provides students with a solid understanding of business activities under the marketing umbrella”from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing. For more information on the Marketing Major visit this page.

Logistics and Supply Chain Management Major

In today’s global economy, the vast majority of businesses require the movement of information, goods, products, supplies, materials, and people in order to fulfill the organization’s goals and to provide benefits to the communities the organization serves. This movement of human, physical, and informational capital involves the field of logistics and supply chain management. The new major in Logistics and Supply Chain Management provides undergraduate students with in-depth knowledge of logistics and supply chain concepts, best practices, and current tools of the trade that will enhance their career opportunities with respect to local, national, and international organizations. For more information on the Logistics and Supply Chain Management Major visit this page.