Department of Marketing and LogisticsFaculty Research Papers

Research papers our faculty have uploaded.

  • Testing Credit and Blame Attributions as Explanation for Choices Under Ambiguity
  • The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
  • Explaining Individual and Task Differences in Consumer Attitudes Toward Ambiguity
  • Marketing Yourself in the Comptetitive Job Market: An Innovative Course Preparing Undergraduates for Marketing Careers
  • The Case for Greater Agency Involvement in Strategic Partnerships
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