EDUCATION
PhD, Marketing, University of South Carolina
BA, Business Management (Marketing), University of Utah
AREAS OF EXPERTISE
- pricing management & consumer price perceptions
- online consumer privacy
- risk management & risk reduction tactics
- communication & legal disclosure of risk information
- marketing & consumption of high-risk products & activities
- gambling & state-sponsored lotteries
- cause-related marketing
- public policy
PROFESSIONAL ACTIVITIES
Prior to joining Florida International University, Dr. Miyazaki was an assistant professor at the University of Miami. His research on topics such as pricing, online consumer privacy, and state-sponsored lotteries have been published in the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Product and Brand Management, Journal of Business Research, Journal of Consumer Affairs, Psychology & Marketing, and others. He has been awarded over fifteen research awards and three teaching awards from the University of Miami and from FIU. He currently serves on the editorial review boards of the Journal of Public Policy & Marketing and the Journal of Business Research.
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RECENT PUBLICATIONS
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Miyazaki, Anthony D., A. Aguirre Rodriguez, J. Langenderfer, "Price, Scarcity, and Consumer Willingness to Purchase Pirated Media Products," Journal of Public Policy and Marketing, 28.1 (Spring 2009): 71-84.
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Lwin, May, A. Stanaland, A. D. Miyazaki, "Protecting Children’s Privacy Online: How Parental Mediation Strategies Affect Website Safeguard Effectiveness," Journal of Retailing, 84.2 (June 2008): 205-217.
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Miyazaki, Anthony D., "Online Privacy and the Disclosure of Cookie Use: Effects on Consumer Trust and Anticipated Patronage," Journal of Public Policy and Marketing, 27.1 (Spring 2008): 19-33.
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Miyazaki, Anthony D., K. A. Taylor, "Researcher Interaction Biases and Business Ethics Research: Respondent Reactions to Researcher Characteristics," Journal of Business Ethics, 81.4 (September 2008): 779-795.
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Barone, Michael J., A. T. Norman, A. D. Miyazaki, "Consumer Response to Retailer Use of Cause Related Marketing: Is More Fit Better?," Journal of Retailing, 83.4 (Winter 2007): 437-445.
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Miyazaki, Anthony D., W. M. Lassar, K. A. Taylor, "Hispanic Vs. Non-Hispanic Response to Online Self-Service Tasks: Implications for Perceived Quality and Patronage Intentions," Journal of Services Marketing, 21.7 (October 2007): 520-529.
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