EDUCATION
PhD, Business, University of Southern California
MBA, Marketing and Entrepreneurship, University of Southern California
Dipl.-Ing., Industrial Engineering/Business, Technische Universitat Berlin
AREAS OF EXPERTISE
- Hispanic Internet usage
- marketing channels
- new product development and management
- services business
PROFESSIONAL ACTIVITIES
Dr. Lassars research has been published in journals such as the Journal of Marketing, Strategic Management Journal, Journal of Business and Psychology, Journal of Retailing, and Journal of Business Research. Before joining FIU in 1998, he taught and conducted research at the Owen Graduate School of Management at Vanderbilt University, the Whittemore School of Business and Economics at the University of New Hampshire, and the University of Miami. He has served as a consultant for the United Research Company and held marketing management positions at Howell Computer Company and Procter and Gamble, GmbH, in Frankfurt, Germany.
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RECENT PUBLICATIONS
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Dickson, Peter R., W. M. Lassar, H. Gary, C. Samit, "The Pursuit of Excellence in Process Thinking and Customer Relationship Management," Journal of Personal Selling & Sales Management, 29.2 (Spring 2009): 111-124.
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Lassar, Walfried M., S. S. Lassar, N. Rauseo, "Developing CRM Strategy in your Accounting Firm," Journal of Accountancy, 206.2 (August 2008): 68-73.
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Lassar, Walfried M., S. Kulkarni, "McDonald’s ongoing Marketing Challenge: Social Perception in India," Online Journal of International Case Analysis, 1.2 (Winter 2008).
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Miyazaki, Anthony D., W. M. Lassar, K. A. Taylor, "Hispanic Vs. Non-Hispanic Response to Online Self-Service Tasks: Implications for Perceived Quality and Patronage Intentions," Journal of Services Marketing, 21.7 (October 2007): 520-529.
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Lassar, Walfried M., C. Manolis, "Antecedents to Online Purchasing – An Exploratory Comparison of Anglo versus Hispanic Consumers in the United States," Journal of Internet Commerce, 4.1 (winter 2005): 27-61.
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