EDUCATION
PhD, Marketing, University of Florida
MA, Marketing, University of Florida
BS, Marketing, University of Florida
AREAS OF EXPERTISE
PROFESSIONAL ACTIVITIES
Dr. Miniards current research focuses on consumer response to
retailers pricing strategies, various types of advertising appeals, and
new product extensions. His research has appeared in journals such as
the Journal of Advertising, Journal of Advertising Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing Research. He is the co-author of Consumer Behavior, now in its tenth edition. He is a member of the American Marketing Association, Association for Consumer Research, and Society for Consumer Psychology.
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RECENT PUBLICATIONS
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Li, Fuan, P. W. Miniard, "On the Potential for Advertising to Facilitate Trust in the Advertised Brand," Journal of Advertising, 35.4 (winter 2006): 101-112.
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Miniard, Paul W., M. J. Barone, R. L. Rose, K. C. Manning, "A Further Assessment of Indirect Comparative Advertising Claims of Superiority Over All Competitors," Journal of Advertising, 35.4 (winter 2006): 53-64.
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