Findings reveal valuable trends about Hispanic Internet consumers.
There are more differences between the online shopping habits of Hispanics and Anglos (and between Hispanic men and women) than one might think, according to Walfried Lassar, associate professor of marketing in the College, and his co-researchers. Their research, which compares the shopping habits of Hispanics and Anglos, shows that Hispanics spend more on their Internet purchases, despite using the Internet less frequently and buying less often, than do their Anglo counterparts. And even though the Internet was once portrayed as a medium that predominantly attracted technically-proficient males, this study shows that that portrayal is no longer accurate (if it ever was). Rather, the research revealed that Hispanics who spent more money on Web purchases tended to be women, rather than men; in fact, these women had higher incomes, more education, and were more active users of the Internet than were their male counterparts.
"For businesses who want to attract Hispanic and Anglo patrons to their web sites to buy their products, these certainly are trends to watch," said Lassar. He and his fellow-researchers have just completed their study, one of the first to be released by our faculty since the National Hispanic Corporate Council (NHCC) selected the College as its academic partner earlier this year.
.: College expands programs into booming western Broward market.
Migration data suggests that Broward's population will swell by 53% in the next quarter century. West Broward, particularly, will continue to attract a talented, diverse, and international set of young professionals. In response, the College has increased its program offerings at the FIU Pines Center, located in West Pembroke Pines in the heart of western Broward. Programs slated to start there in January, 2004 include:
New program: Early Bird BBA
Set to begin in January, 2004, this innovative and unique program delivers an intense, fast-paced, and dynamic curriculum designed to accommodate the needs of full-time working professionals who wish to complete a BBA with a concentration in management.
The program accepts students who have an Associate of Arts (AA) degree or who have attained advanced undergraduate status (completed 60-hours of core undergraduate requirements).
The Early Bird BBA combines traditional, on-site classes offered in the early morning (from 7:30-8:45 a.m., three days per week) for interaction with faculty and classmates-and online coursework-letting students complete their studies at home or at the office, whenever and wherever it's most convenient.
For more information, please visit the web site: earlybba.fiu.edu.
First time in Broward: Master of Science in Finance (MSF)
For more information, please visit the web site: cba.fiu.edu/web/msfft.
College will host financial seminar to celebrate Hispanic heritage month.
On the morning of November 14th, the College will be buzzing with people attending a special, half-day event co-sponsored by GE Financial, the Association of Latino Professionals in Finance and Accounting (ALPFA), and Hispanic Unity of Florida. Included on the agenda are two seminars-one featuring Julie Stav, author of Get Your Share; the other titled "The Seven Steps to Financial Success"-and other special activities.
"The College is pleased to be hosting this event, which highlights Hispanics' success in the finance and accounting professions," said Executive Dean Joyce Elam, who is on the Board of Directors of ALPFA. Alfredo Cepero (BACC '88), who has been instrumental in putting this event together, is president of ALPFA's Miami Chapter and a member of the College's Alumni Circle.
The event will begin at 8 a.m. with breakfast and registration and will end at 12:30 p.m. Students, faculty, alumni, and friends of the College are invited to attend. Please submit your RSVP to Hispanic Unity of Florida at (954) 342-0402.
Crocodiles and marketing strategies? Hospitality industry execs discuss business survival techniques.
"What a croc!" gasped audience members.
"We have the largest captive American crocodile in the world," explained Emily Marquez, sales and marketing director for Parrot Jungle Island, "and his name is Crocosaurus."
Despite a $47 million investment in a swanky new island property between downtown Miami and South Beach, Marquez said that Parrot Jungle Island has had to use its marketing wiles-touting its giant croc, for example-to keep attendance up in an economy that, only slowly, is getting back its legs.
Marquez was one of four panelists at the Third Annual Women in Business Panel Discussion and Networking Reception, held at the Hotel Sofitel on October 8th and hosted in partnership with Women in International Trade. The panel focused on issues in hospitality management-including marketing challenges, budget cuts, and trends in the cruise line, hotel, and theme park industries. Jessica Sierra (BBA '01), the Miami Airport Hilton's director of sales, and Deborah L. Natansohn, the Cunard Line's senior vice president of sales and marketing, were also on the panel; FIU's School of Hospitality and Tourism Management Assistant Dean Joan Remington led the discussion.
Mark your calendars for Chapman information sessions in November.
Miami City Club
200 South Biscayne Blvd.
11:30 a.m. to 1:00 p.m.
and 5:30 to 7:00 p.m.
MARC Building Lobby
across from parking garage
FIU Modesto A. Maidique Campus
11200 SW 8th Street
5:30 to 7:00 p.m.
FIU Pines Center
17195 Sheridan Street
Top firms visit with College's accounting and finance students.
In September, the FIU Accounting Association held its semi-annual industry night, an evening devoted to connecting students with top industry firms like BDO Seidman, State of Florida Auditor-General's Office, IBM, Prudential Financial, Office Depot, the FBI, Johnson and Johnson, GE, Union Planters Bank, Marriott, and Kunin Associates. Industry night also provided an opportunity for the Accounting Association to promote its close ties with ALPFA, the Association for Latino Professionals in Finance and Accounting.
"The event shows students the opportunities that are out there in accounting, finance, and other related fields," said Association's President Samir Qureshi (BBA '04).
After hearing five-minute presentations from each firm's representatives, the 250+ students who attended were able to interact with them informally in a networking session. Firms interested in participating in next semester's industry night are asked to visit the Association's web site-www.fiu.edu/~actassoc-or to send an email to email@example.com.
.: Fore for Four EMBA Grads.
Curtis James, Josh McLeod, Pelayo Llarena, and Alex Rotholc, all EMBA graduates (Class of '03), take a short break during this year's EMBA golf tournament, held on October 10th at Don Shula's Hotel and Golf Club.
.: Political director for Bush-Cheney '04 discusses grassroots marketing at Alumni Chapter's Quarterly Breakfast.
Mark your calendars and respond today saying you will attend the Business Alumni Chapter's first annual Expo! All alumni are invited to the one-day event, which will feature experts in relationship asset management, effective marketing, public speaking, and financial business success. The Expo also will provide an opportunity for alumni to promote their businesses/services and ensure they meet each other during the closing event-speed networking.
When discussing how important timely and reliable information is to a political campaign, Rudy Fernandez, southwest political director for Bush-Cheney '04, sometimes looks no further than taxi cab drivers for an honest impression of a candidate running for office.
"They listen to the radio all day long and have their pulse on what's happening in a community," Fernandez said. "They'll tell you the truth, if you just ask."
In addition to speaking with community members on a regular basis, Bush-Cheney campaign officials rely heavily on technology as a tool for direct-to-consumer marketing, Fernandez said. He said campaign managers now use the Internet as their primary communication tool and arm campaign volunteers with PDA-like devices that record survey data and other information about voters and then log that information into the voters' individual records.
"If you subscribe to the Small Business Association of America, for example, we know that your business and finances are important to you," Fernandez said. "So we can market to you directly and keep you informed about these and other issues you care about most."
The message was clear—marketing can be much more targeted now, thanks to technology.
The next Business Chapter Breakfast is scheduled for February 24th, 2004, and will feature CBA alumnus and Executive VP/CFO of ClickPharmacy, Rick Escudero (MACC '93, BACC '92). Please visit the Chapter's calendar to view all coming events.
Chapter seeks volunteers to start Broward "Events and Programs Committee."
Because the College of Business Administration and its Chapman Graduate School of Business have been offering on-line, hybrid, and traditional classes and degree programs in Broward County for some time, at both the Davie campus and now at the FIU Pines Center, we have a growing number of alumni living north of Miami-Dade County. Your Alumni Chapter would like to meet their requests for alumni programs and events closer to their neighborhoods. To do that successfully, we are inviting interested alumni to volunteer a few hours each month to establish a working committee that will help the Chapter create meaningful and memorable events in Broward.
To participate in this new committee, please send an e-mail message to the Chapter at firstname.lastname@example.org or call the Office of Alumni and Partner Relations at (305) 348-4227.
.: November 15th Business Expo will showcase alumni businesses.
The program is free to members of the FIU Alumni Association and the Business Alumni Chapter. Members also receive a discounted exhibition fee.
To learn more about our featured speakers and/or to register, click here. Seating is limited. Register today.