| .: NOVEMBER, 2003 | VOLUME
1, ISSUE 5 :. |
.: Findings reveal valuable trends about Hispanic Internet consumers. There are more differences between the online shopping habits of Hispanics and Anglos (and between Hispanic men and women) than one might think, according to Walfried Lassar, associate professor of marketing in the College, and his co-researchers. Their research, which compares the shopping habits of Hispanics and Anglos, shows that Hispanics spend more on their Internet purchases, despite using the Internet less frequently and buying less often, than do their Anglo counterparts. And even though the Internet was once portrayed as a medium that predominantly attracted technically-proficient males, this study shows that that portrayal is no longer accurate (if it ever was). Rather, the research revealed that Hispanics who spent more money on Web purchases tended to be women, rather than men; in fact, these women had higher incomes, more education, and were more active users of the Internet than were their male counterparts.
.: College expands programs into booming western Broward market. Migration data suggests that Broward's population will swell by 53% in the next quarter century. West Broward, particularly, will continue to attract a talented, diverse, and international set of young professionals. In response, the College has increased its program offerings at the FIU Pines Center, located in West Pembroke Pines in the heart of western Broward. Programs slated to start there in January, 2004 include:
First time in Broward: Master of Science in Finance (MSF)
For more information, please visit the web site: cba.fiu.edu/web/msfft. .: College will host financial seminar to celebrate Hispanic heritage month. On the morning of November 14th, the College will be buzzing with people attending a special, half-day event co-sponsored by GE Financial, the Association of Latino Professionals in Finance and Accounting (ALPFA), and Hispanic Unity of Florida. Included on the agenda are two seminars-one featuring Julie Stav, author of Get Your Share; the other titled "The Seven Steps to Financial Success"-and other special activities.
"The College is pleased to be hosting this event, which highlights Hispanics' success in the finance and accounting professions," said Executive Dean Joyce Elam, who is on the Board of Directors of ALPFA. Alfredo Cepero (BACC '88), who has been instrumental in putting this event together, is president of ALPFA's Miami Chapter and a member of the College's Alumni Circle. The event will begin at 8 a.m. with breakfast and registration and will end at 12:30 p.m. Students, faculty, alumni, and friends of the College are invited to attend. Please submit your RSVP to Hispanic Unity of Florida at (954) 342-0402. .: Crocodiles and marketing strategies? Hospitality industry execs discuss business survival techniques.
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.: Top firms visit with College's accounting and finance students. In September, the FIU Accounting Association held its semi-annual industry night, an evening devoted to connecting students with top industry firms like BDO Seidman, State of Florida Auditor-General's Office, IBM, Prudential Financial, Office Depot, the FBI, Johnson and Johnson, GE, Union Planters Bank, Marriott, and Kunin Associates. Industry night also provided an opportunity for the Accounting Association to promote its close ties with ALPFA, the Association for Latino Professionals in Finance and Accounting.
.: Fore for Four EMBA Grads.
.: Political director for Bush-Cheney '04 discusses grassroots marketing at Alumni Chapter's Quarterly Breakfast. When discussing how important timely and reliable information is to a political campaign, Rudy Fernandez, southwest political director for Bush-Cheney '04, sometimes looks no further than taxi cab drivers for an honest impression of a candidate running for office. .: Chapter seeks volunteers to start Broward "Events and Programs Committee." Because the College of Business Administration and its Chapman Graduate School of Business have been offering on-line, hybrid, and traditional classes and degree programs in Broward County for some time, at both the Davie campus and now at the FIU Pines Center, we have a growing number of alumni living north of Miami-Dade County. Your Alumni Chapter would like to meet their requests for alumni programs and events closer to their neighborhoods. To do that successfully, we are inviting interested alumni to volunteer a few hours each month to establish a working committee that will help the Chapter create meaningful and memorable events in Broward. .: November 15th Business Expo will showcase alumni businesses. The program is free to members of the FIU Alumni Association and the Business Alumni Chapter. Members also receive a discounted exhibition fee. To learn more about our featured speakers and/or to register, click here. Seating is limited. Register today. |
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New program: Early Bird BBA 
"What a croc!" gasped audience members.
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BUSINESS NETWORKS is published by the Marketing, Communications, and Publications Office and developed in conjunction with the College's Alumni and Partner Relations Office in the College of Business Administration at Florida International University.
Copyright © 2003 College of Business Administration at Florida International University.