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Business Networks | May, 2007 | Volume 5, Issue 5
http://business.fiu.edu

From planned behavior to drafting a business plan: new book balances the theoretical and the practical.


Alan L. Carsrud

Somewhere between an erudite article, a standard textbook, and a glib “How-To” without research to back up its points, there ought to be a resource that provides easy-to-read, yet well-substantiated information on matters of business importance.

Now there is: the seven-volume Greenwood Guides to Business and Economics. Alan L. Carsrud, executive director, Eugenio Pino and Family Global Entrepreneurship Center, and clinical professor of management in the College of Business Administration, has co-authored one of them: Entrepreneurship, published in March, 2007. He also served on the editorial advisory board, which laid out the general plan for the series. Eight or nine more books are likely to be developed.

“Our goal was to produce a book that would extract the nuggets from scholarly research on entrepreneurship and present them in a way that would be helpful to people who want to go through the entrepreneurial process,” he said. “We wanted it to have the weight of quality research behind it, but did not want it to read like a scholarly manuscript.” Read more. Blog this. Listen.

Ocean Bank comes to campus for alumni day event.


Ocean Bank employees and college alumni enjoy reception at University Park.

One of the largest independent commercial banks headquartered in Florida, Ocean Bank also is one of the staunchest, most generous supporters of the College of Business Administration.

The bank recently demonstrated that support yet again, putting a different twist on a traditional alumni day event by requesting it be hosted on the college’s campus rather than at its headquarters.

That’s why, on February 22, 2007, nearly seventy Ocean Bank employees, who also are alumni of the college as well as of other Florida International University colleges and schools, convened at University Park for some refreshments, some networking opportunities, and the chance to see firsthand how the new business building project is progressing—including a preview of the state-of-the-art, 300-seat auditorium which will bear the Ocean Bank name. Read more. Blog this. Listen.

New survey measures customer satisfaction . . . strategically.

If your company constantly looks for ways to attract new customers and secure their loyalty—and what company doesn't—you’ve probably undertaken a customer satisfaction survey at some point. Has it worked to your satisfaction?

Often, such a survey doesn’t work, and there are a number of reasons for that.

“Many surveys fail because they use poor measurement schemes, do not validate the instrument, do not identify appropriate quality dimensions, present average results without determining the importance of each question, do not segment results by product type or benchmark against competitors, and confuse loyalty with satisfaction,” said Steve Zanakis, professor, Department of Decision Sciences and Information Systems in the College of Business Administration. Read more. Blog this. Listen.

Classmates, colleagues, and faculty come together to celebrate tenth anniversary of Executive MBA program.

 


From left, co-founders of the college’s Executive MBA program, former management professor Sherry Moss and Executive Dean Joyce J. Elam, along with long-time program manager Steve Beste

More than 120 alumni, students, faculty, staff, and advisory board members gathered on April 14, 2007, to commemorate the tenth anniversary of the College of Business Administration’s Executive MBA (EMBA) program. The dinner event was held at the Doral Golf Resort and Spa in Miami and was sponsored in part by Caterpillar Inc., AT&T, and Ryder System, Inc.

“The EMBA anniversary celebration not only marked an important milestone for the college but also provided our students and alumni with an excellent opportunity to renew friendships and to network with classmates, EMBA colleagues, and faculty,” said Sarah Perez, director of both the Executive MBA and Professional MBA programs. “We also took the time to thank those who have contributed so much to the growth and success of our EMBA program. And we raised a toast to the recent rankings by the Financial Times, which put us among the top 85 Executive MBAs in the world and best in Florida.” Read more. Blog this. Listen.

Master’s program prepares students for a rewarding career in human resources.

We used to call it the personnel department. Known today as human resources (HR), it plays a strategic role in building and guiding a company’s workforce.

The Master of Science in Human Resources Management (MSHRM) program offered by the College of Business Administration provides a twelve-month specialized master's program that prepares graduates to address the wide spectrum of challenges facing senior HR professionals in this era of global competitive pressure and increased regulations. Read more. Blog this. Listen.

College students experience Europe: east and west.


Members of the study-abroad program in front of the western façade of Notre Dame Cathedral

As students in a college known for its excellence in international business, many undergraduates and graduates take advantage of the opportunities the business school offers for well-planned, information-rich trips across the globe.

In March, 2007, a group of undergraduates went to Paris in a study-abroad program, the logistics of which the Center for International Business Education and Research (CIBER) handled. Graduate students, mostly from the Masters of International Business (MIB) program, with one from the International MBA (IMBA), and eight from the Professional MBA (PMBA), got introduced to life in post-Communist Europe during visits to Budapest and Prague.  Read more. Blog this. Listen.


The barren area on the Baan Rachavadee grounds, before the GSLP group created a garden

Third Global Leadership and Service Project to Thailand leaves growing legacy.

A new garden at one of two sites at which members of the third Global Leadership and Service Project (GLSP) to Thailand worked stands as a fitting symbol for the flourishing GLSP concept. Now in its third year, the GLSP takes a group of students—this year including a travel grant winner from Auburn University—to Bangkok to engage in community service projects in conjunction with local university service groups.

One group of students returned to the Children’s Creativity Foundation (CCF), a pre-school that rescues children living on the streets. The group knew the administrators, fine-tuned the curriculum—designed to provide cultural, hygienic, and self-promotion education—and enjoyed returning to familiar turf.

The unknown awaited the second contingent, led by Maria Polanco (BBA ’06), now change management coordinator, business information group, Cordis Johnson & Johnson and chair of the GLSP committee in the International Business Honor Society (IBHS), the College of Business Administration organization that drives the projects. Read more. Blog this.

Catherine A. Minnis dedicates her talents to helping county residents.


Catherine A. Minnis

Catherine A. Minnis (MBA ’97, BBA ’93) is an alumna who works hard to improve the quality of life for Miami-Dade residents. 

Currently, she serves as regional coordinator of the Team Metro Kendall office, responsible for managing a service center that provides outreach, education, and service excellence throughout districts 7, 8, 9, 10, and 11. She has more than nineteen years of local government experience with Miami-Dade County.

 “It takes someone else seeing the potential in you in order to make it,” Minnis said. She added that Executive Dean Joyce J. Elam gave her a chance more than ten years ago to prove herself in the first Executive MBA class. Today, she incorporates skills from the program, especially those in teambuilding, in running an efficient office. Read more. Blog this.

Business Alumni Conference draws enthusiastic audience.


Executive Dean Joyce J. Elam addresses attendees at Alumni Conference.

On March 23, 2007, South Florida executives and business alumni attended the second annual Business Alumni Conference held at the college’s Downtown Center.  The half-day event included panel sessions on real estate, corporate governance, healthcare, insurance, and family business. Read more. Blog this.

Affinity Alumni groups gather for networking at exclusive Havana Club.


From left:  Representing U.S. Century Bank, Dante Salas, Josue Rios, Karla Perenzuela, Ruth Jímenez, and Frank Fernandez; Business Alumni Chapter President Manny Matalón, and Larissa Ramos, director of development, FIU Honors College

More than 100 alumni from the business, real estate, law, and Honors College chapters gathered on March 27, 2007, from 6:00-8:00 p.m. at the exclusive Havana Club for a Networking Happy Hour where drinks and hors d’oeuvres were graciously provided by U.S. Century Bank and the Havana Club.  Raffle prizes were donated by U.S. Century Bank and Florida International University’s (FIU) Alumni Association. Read more. Blog this.

Alumni Circle’s Spring Social brings members together.


Distinguished Alumni Circle members gathered for a Caribbean-themed spring social and membership drive at Elam’s home on April 18, 2007.  Pictured, from left:  Monique Catoggio (EMBA ’03), college director of alumni and partner relations; Elam; Alumni Circle Chair Demian Bellumio (BBA ’00), CEO, Hoodiny Entertainment Group; and Natalia Sol, college director of corporate relations

Entrepreneurship Hall of Fame Induction Ceremony was be held May 16.

The college would like to congratulate the honorees of its 2007 Entrepreneurship Hall of Fame Induction Ceremony and Luncheon, held May 16, 2007.

Margarita M. Gonzalez
(BBA ’06)
President and CFO
AccuBANKER
Founder, Inductee

 

     

Antiono L. Argiz
(BBA ’74)
Managing Partner
Morrison, Brown, Argiz & Farra, LLP
Builder, Inductee

 

     

Miriam Lopez
Chairman and CEO
TransAtlantic Bank
2007 South Florida Entrepreneur of the Year

 

The Entrepreneurship Hall of Fame is the college's largest alumni event each year, bringing together more than 500 alumni and other local business leaders. Please join us for this year’s themed event, “The Rhythm of Entrepreneurship,” on May 16, 2007, at Parrot Jungle Island from 11:00 a.m.-2:00 p.m.  Register today on our web site or call 305-348-0397 for more information. Blog this.

Gloria Romero-Roses serves as role model for students.

Alumni Circle member Gloria Romero-Roses (MBA ’96, BBA ’92) of The Continental Group experiences the classroom in a different way—as a role model for students.

Romero-Roses headed back to the classroom recently to share her insights and experiences during Management and International Business associate professor Deborah Vidaver-Cohen’s Strategic Management class. Through a fun exercise, students were able to choose whether they would pick change, if they had the option, and to decide how to manage change appropriately. Blog this.

Alumni Notes

  • Logistics infrastructure company WTDC has promoted Sean P. Gazitúa (BBA ’04) to director of logistics.
  • Demian Bellumio (BBA ’00) was featured in the “Business” section of The Miami Herald this month. His company, Hoodiny Entertainment Group, offers complete artist catalogs online and develops web sites for top artists like Pitbull and Ricky Martin. His newest development, ElHood.com, is being compared to a bilingual MySpace because of its networking capabilities, except his is geared for the Hispanic market worldwide.
  • Anna Figueroa (BBA ’91) has joined WGEN-TV, Channel 8, as president of sales. Formerly, she was national sales manager for WJAN-TV, Channel 41.
  • The Related Group has appointed Matthew J. Allen (MBA ’91) executive vice president and chief operating officer.
  • Jose I. Juncadella (BBA ’91), founder of Fairchild Partners, has been named to the board of governors of the Realtor Association of Greater Miami and The Beaches’ and of the Realtors Commercial Alliance.
  • Ramon de Legorburu (BA ’95) has joined accounting firm Morrison Brown Argiz & Farra, LLP, as director of litigation and valuation.
  • Edgar Ceballos (BBA ’99) is a member of the steering committee of the first Hispanic Executive Supply Management Summit (HESMS), organized by the Supply Management Institute. He is looking forward to the upcoming event in Scottsdale, Arizona, on August 23rd and 24th.
  • Ramon Ferran (BBA ’79), senior vice president of corporate lending at TotalBank, has been elected to the FIU Alumni Association’s board of directors.

 

 

 

 

 

 



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Business Networks is a monthly newsletter designed to connect, engage, and inform alumni, partners, and friends of the College of Business Administration, its Landon Undergraduate School of Business, and its Chapman Graduate School of Business.

Editor: Sally M. Gallion.
Writers: Beverly Z. Welber, Melissa Saegert Elicker, and Michelle Joubert.
Design: Alexis Puentes.

In this Issue:

Business Insight

From planned behavior to drafting a business plan: new book balances the theoretical and the practical.

In the Works

Ocean Bank comes to campus for alumni day event.

New survey measures customer satisfaction . . . strategically.

Classmates, colleagues, and faculty come together to celebrate tenth anniversary of Executive MBA program.

Master's program prepares students for a rewarding career in human resources.

College students experience Europe: east and west.

In the Community

Third Global Leadership and Service Project to Thailand leaves growing legacy.

Focus on Alumni

Catherine A. Minnis dedicates her talents to helping county residents.

Business Alumni Conference draws enthusiastic audience.

Affinity Alumni groups gather for networking at exclusive Havana Club.

Alumni Circle’s Spring Social brings members together.

Entrepreneurship Hall of Fame Induction Ceremony will be held May 16.

Gloria Romero-Roses serves as role model for students.

Alumni Notes

Previous Issue:

New study shows that coordination among supply chain partners reduces costs.

College of Business Administration makes strong showing in BusinessWeek rankings.

College of Business Administration takes center stage in Tallahassee.

Victorious case competition participants showed thirst for success.

Read more.

© 2007 FIU College of Business Administration