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Business Networks | January, 2007 | Volume 5, Issue 1
New study examines information source usage and purchase satisfaction.
If you have bought a car recently, you doubtless recognize the experience as a prime example of a big consumer purchase decision—one that motivates most people to search various information sources before buying. Marketers and advertisers concerned with effective media planning always are keen to learn which types of information sources have the most influence on a final purchase decision—and which make the greatest impact on purchase satisfaction. Research conducted by Anthony D. Miyazaki, Knight Ridder research professor, Department of Marketing, College of Business Administration, and a colleague from industry, sheds light on the topic, specifically in the context of product-focused print media.
Read more. Listen
Fall Commencement invites students to look ahead as well as back.
Fall Commencement took place during two ceremonies on December 19, 2006. In the afternoon, undergraduates from the Landon School, with the exception of the School of Accounting, received their diplomas. The Chapman Graduate School and the School of Accounting ceremony took place in the evening. Approximately 766 undergraduate students and 221 graduate students were awarded their degrees. Executive Dean of the college and Vice Provost, FIU Online, Joyce J. Elam, spoke at both ceremonies. “It’s no wonder that recruiters, both locally and from national and multinational firms, value you so much: not only for your business knowledge, but also for your maturity, strong work ethic, leadership qualities, and ability to juggle multiple tasks,” she said.
Read more. Listen Graduates enjoy their new status.
Earning a degree from the College of Business Administration was just one gratifying experience for recent graduates. Walking in Florida International University’s Commencement on December 19, 2006, was another. And so was participating in a festive round of parties, affording them the opportunity to socialize and recognize their classmates and professors. Here’s a sampling. BBA+ program graduates celebrate at Faculty Club. Members of the nineteenth group to graduate from the BBA+ Weekend program gathered at the Faculty Club on the Modesto A. Maidique Campus for a dinner on December 15, 2006. College’s “Energy Forum” to make multiple contributions to understanding alternate fuel options. The need to reduce fossil fuel consumption has been well established. But the “how” remains an open question.
Through the “Energy Forum,” founded by Ed Glab, director, Knight Ridder Center for Excellence in Management in the College of Business Administration, experts from Florida International University will examine key issues related to developing greater energy security and independence for The Américas. The college is sponsoring the multi-part project with support from the Center for Energy and Technology of the Américas (CETA) of the Applied Research Center (ARC), whose experts will work on the scientific aspects of the new fuel possibilities—especially renewable sources. Read more. Listen MSMIS program grooms women leaders in high-tech. The Master of Science in Management Information Systems (MSMIS) program in the College of Business Administration evolves continuously in response to a changing environment, but one factor remains constant. “We want to graduate students who are qualified to take leadership positions in IT in South Florida,” said Irma Becerra-Fernández, associate professor in the Decision Sciences and Information Systems (DSIS) Department and faculty director of the MSMIS program. For women, the challenges in gaining such positions remain daunting, but signs of progress exist. Read more. Listen Students observe democracy in action at local polling sites. Did you know that, in Florida, state law entitles the public to observe election workers as they operate and close polling places, count the number of citizens who vote, and electronically tally the results from touch-screen voting machines? While many citizens may not be aware of this right, the Miami-Dade Election Reform Coalition (MDERC) takes it to heart—as was demonstrated in the elections held November 7, 2006. This non-partisan, grass-roots organization is dedicated to election reform and committed to protecting the rights of every eligible voter to cast a ballot and to have that ballot accurately recorded and counted. Transforming the mission statement into action, more than 200 MDERC volunteers turned out on Election Day to monitor polling activities at more than 150 places across Dade County. This volunteer group included twenty undergraduate students from the College of Business Administration, all of whom were enrolled in the International Business and Business Ethics class taught by Karen Paul, professor, Department of Management and International Business. Read more. Listen Professor argues that Latin América must—and can—leap into 21st century.
“The vast majority of the problems in Latin América are self-created,” said Jerry Haar, professor, Department of Management and International Business, and associate director, Knight Ridder Center for Excellence in Management in the College of Business Administration. His latest articulation of that position appeared in an op-ed piece titled “Focus on Competitiveness, Not Just Trade,” in the Miami Herald on December 3, 2006, timed to coincide with the 30th Conference on the Caribbean Basin, held in Miami. The Caribbean-Central American Action (CCAA) (www.c-caa.org/) sponsors the hemisphere-wide gathering of business people who zero in on policy issues in Central América and the Caribbean. “Trade has often been perceived as a magic bullet, but it isn’t,” he said. “It’s but one tool in the arsenal of a country’s competitive assets. A country also needs to focus on several enduring internal issues, including institutions, infrastructure, and human capital.” Read more. Listen College to host workshop for deans in the Management Education Alliance.
By bringing together universities that serve diverse students, recruiters from industries the schools target, and academics from leading business schools, the Management Education Alliance (MEA)—an organization that helps business schools with significant African-American and Hispanic-American populations prepare graduates for successful careers in management—fulfills its mission. Along with eleven other universities, Florida International University, represented by the College of Business Administration, is a core school member of MEA. A number of firms and corporations, including Deloitte and United Parcel Service, in addition to supporting business schools—Harvard Business School (HBS) and the Wharton School among them—are an integral part of the group.
Read more. Listen Alumni Circle makes significant contribution to building campaign and more. When the new business building complex opens later this year, so will the state-of-the-art Alumni Circle Recruiters’ Lounge. Designed specifically with recruiting activities in mind, it will feature a modern conference area plus individual interview rooms where hiring companies can interview students hoping to qualify as prospective employees. “By supporting the new Recruiters’ Lounge, the Alumni Circle is taking a leading role in the Building for Business Campaign,” said Annabelle Rojas (MBA ’98, BBA ’87), director of external relations and resource development. “The momentum continues to build.”
To date, the Alumni Circle—a group of mid- to senior-level alumni who advise and work with the college’s deans and administrators on programs and initiatives—has pledged more than $16,000 toward the completion and furnishing of the Recruiters’ Lounge. Read more. Listen
Amigos for Kids toy drive plays a part in brightening local children’s holiday season.
Amigos for Kids is a non-profit corporation dedicated to meeting the needs of South Florida’s abused, neglected, and less fortunate children. Every December, the organization caps off its activities with an annual toy drive, collecting and delivering donated gifts to help bring a bit of holiday cheer to thousands of children in the area. Generous volunteers and corporate sponsors join in to make the drive a success. “This year, I’m proud to say that the College of Business Administration participated in the Amigos for Kids toy drive,” said Maria Sierra (BBA ’02), program assistant in the Executive and Professional MBA office, who coordinated the effort for the college. Read more.
Alumnus’ dream moves to fruition thanks to BBA+ Weekend.
Daniel Previlon (BBA ‘06) is an inspirational young man who grew up in the heart of “Little Haiti” in Miami, Florida. He overcame many obstacles and pushed through difficult circumstances with encouragement from his single mother and his older brother. His older brother, Carl Previlon, was his mentor and supported his passion and talent for writing music. “Carl always encouraged me to stay in school; he believed that I was the only one of our siblings who would finish college,” Previlon said. Read more. Chapman School’s holiday party draws variety of alumni.
The soft sounds of an acoustical guitar, along with holiday lights, candles, and a hint of blue, filled the MARC Pavilion at Modesto A. Maidique Campus during the second annual Chapman Graduate School’ s alumni holiday party on December 7, 2006. More than ninety guests—including program managers, professors, and alumni from a range of years—attended. Read more. Nominations open for Entrepreneurship Hall of Fame Inductees.
Nominations are now open for the 2007 Entrepreneurship Hall Fame. The Entrepreneurship Hall of Fame honors alumni of the College of Business Administration at Florida International University and other members of our business community who have achieved distinction as founders and builders of new business enterprises. For nominating criteria and/or to submit a nomination, please visit http://business.fiu.edu/alumni/ehof_2007.cfm or contact Monique Catoggio, director of alumni and partner relations, at 305-348-4227; Catoggio@fiu.edu. Nominations will close January 18th. College’s School of Accounting Advisory Board helps spearhead new Accounting Alumni Affinity Council. At the December Advisory Board meeting of the School of Accounting, members agreed to move forward with plans to launch a new Accounting Alumni Affinity Council in 2007. Each firm represented on the Board will select two School of Accounting alumni who work in their respective firms to sit on the Steering Committee, which will meet in 2007 to develop the purpose and vision for the new group. Read more. Upcoming Alumni Events Business Alumni Chapter Traveling Happy Hour Real Estate Alumni Affinity Council Happy Hour Chapman Alumni Conference 2007 Entrepreneurship Hall of Fame Induction Ceremony and Luncheon Alumni Notes
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