Department of Marketing
Green Supply Chain Forum shows how sustainable supply chain management is a great idea—in more ways than one
Sustainable supply chain management has emerged as a strategic weapon for companies for decreasing costs and adding value to operations while protecting the environment
For the fourth year, the Green Supply Chain Forum at Florida International University (FIU) offered a close look at innovative practices. Key representatives from businesses and industries in South Florida attended the forum on October 27, 2011, hosted by the College of Business Administration and the college’s Ryder Center for Supply Chain Management.
What makes an effective leader? Burger King CEO shares his philosophy
A crowd of more than 145 students, faculty, alumni and representatives of the business community convened at Florida International University (FIU) on October 27, 2011 to hear Bernardo Hees, chief executive officer, Burger King Corporation, talk about leadership
Hees’s appearance at the College of Business Administration was part of the Herbert A. Wertheim Lecture Series. This program has brought distinguished speakers and experts in business leadership and entrepreneurship to FIU since 1993.
Longtime State Farm exec describes the workplace’s bicultural advantage
“I thought being a Hispanic woman meant there’s only a certain level of leadership I can reach,” said Paola A. Lacouture, a student at Florida International University (FIU). “However, after listening to Annette Martinez, I learned that the thickness of the glass ceiling is determined by me. We set our own limits.”
Annette Martinez, vice president of operations, human resources at State Farm Insurance Companies, spoke on “The Bicultural Advantage in the Workplace” on November 3rd. Her appearance at the College of Business Administration was part of the Herbert A. Wertheim Lecture Series. This program has brought distinguished speakers and experts in business leadership and entrepreneurship to FIU since 1993.
Department of Marketing
The mission of the Department of Marketing is to generate, disseminate, and apply marketing knowledge by engaging in high quality teaching, research, professional service, and professional development activities. The department develops and delivers quality marketing programs which foster an educational culture that helps students excel at developing, implementing, and controlling marketing strategies and tactics. The department strives to be recognized as a leader in undergraduate marketing education, nationally and internationally.
Our Faculty
The department is comprised of sixteen full-time, experienced faculty members as well as of several highly-qualified business professionals who serve as adjunct instructors, who have consistently been innovative in their teaching methods and curriculum design, and who have been honored with many college and university-level teaching awards. Collectively, they also are advancing scientific knowledge in many areas of marketing and have published a wide variety of books, journal articles, cases, and teaching materials. Beyond their research and teaching activities, they also contribute much to the community with their consulting, reviewing, mentoring, entrepreneurial, and volunteer activities.
Our Programs
For undergraduate students, we offer a marketing major in the BBA program, a minor in marketing for non-business majors, and value-added certificate programs in customer relationship management, retailing, and import/export marketing. For graduate students, we teach the core marketing management course as well as popular elective courses in sales management and negotiations across the college’s various degree programs. For executives and professionals, we offer valuable seminars, certificates, and other non-degree programs. The department is also home to the award-winning student chapter of the American Marketing Association (AMA).
Research and Centers
Faculty in the Department of Marketing are recognized experts in their fields, both nationally and internationally, and contribute actively to the research life of the university in many ways. In addition, the department houses the Ryder Center for Supply Chain Management.
