Marketing Minor

The minor in marketing is offered to students pursuing a non-business major. Upon completing of the five courses with grades of 'C' or higher, a student will be conferred a "minor in marketing" concurrently with the bachelor's degree in his/her major area. It is the student's responsibility to meet the prerequisites for the courses in his/her minor.

To earn a Marketing Minor, a student must complete the following courses:

Required:

MAR 3023 Marketing Management
MAR 4503 Consumer Behavior

Three courses (9 credit-hours) selected from the following electives:

MAN 4065 Business Ethics
MAN 4731 Modern Business History
MAR 4001 Marketing Yourself in Today's Competitive Job Market
MAR 4002 Tools for Managing Marketing Information
MAR 4025 Marketing of Small Business Enterprises

Current Issues I
MAR 4144 Export Marketing
MAR 4156 International Marketing
MAR 4203 Marketing Channels
MAR 4231 Retail Marketing
MAR 4323 Integrated Marketing Communication
MAR 4400 Personal Selling
MAR 4403 Sales Management
MAR 4613 Managing Marketing Information
MAR 4803 Cases in Marketing Mangement
MAR 4853 Marketing Strategy
MAR 4722 e-Marketing