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A marketing major provides students with a solid
understanding of business activities under the marketing umbrella—from
the identification and selection of target markets, to the development,
pricing, placement and promotion of goods and services, and the management
of relationships among business partners and their customers. Students
receive a broad foundation in marketing concepts and practices
and opportunities to pursue greater understanding and skills
in selected areas of the discipline including sales, advertising,
distribution and logistics, and international marketing.
Learning goals
After completing your BBA with a major in Marketing, you will be able to:
- Identify the core factors that need to be examined for understanding consumer behavior.
- Identify elements of professional image, attitude and etiquette.
- Calculate retail pricing on both cost and profit based approaches.
- Interpret the language of marketing research.
- Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.
Degree requirements
- 60 credits of lower division course work including business pre-core courses.
- 60 credits of upper division course work, including business core courses, marketing major courses, and upper division business electives.
- Marketing major courses require a grade of "C" or higher.
Electives
Three upper division business electives to fulfill the requirements for 60 upper division electives.
Suggested plan of study
Third Year |
|
Fall Semester |
Spring Semester |
| CGS 3300 |
Introduction to Information Systems |
3 |
QMB 3200 |
Application of Quantitative Methods in Business |
3 |
| COM 3110 |
Business and Professional Communication |
3 |
MAR 4001 |
Marketing Yourself in Today's Competitive Job Market |
3 |
| ECO 3202 |
Applied Macroeconomics |
3 |
MAR 4503 |
Consumer Behavior |
3 |
| MAN 3025 |
Organization and Management |
3 |
MAR 4613 |
Managing Marketing Information |
3 |
| MAR 3023 |
Marketing Management |
3 |
|
Upper division business elective |
3 |
| |
TOTAL |
15 |
|
TOTAL |
15 |
Fourth Year |
Fall Semester |
Spring Semester |
| BUL 4310 |
Legal Environment of Business |
3 |
MAN 4504 |
Operations Management |
3 |
| FIN 3403 |
Financial Management |
3 |
MAN 4722 |
Strategic Management |
3 |
| MAR 4002 |
Tools for Managing Marketing Information |
3 |
MAR 4853 |
Marketing Strategy |
3 |
| |
Major elective |
3 |
|
Major elective |
3 |
| |
Upper division business elective |
3 |
|
Upper division business elective |
3 |
| |
TOTAL |
15 |
|
TOTAL |
15 |
|
