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Marketing Major
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A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing.

Learning goals

After completing your BBA with a major in Marketing, you will be able to:

  1. Identify the core factors that need to be examined for understanding consumer behavior.
  2. Identify elements of professional image, attitude and etiquette.
  1. Calculate retail pricing on both cost and profit based approaches.
  1. Interpret the language of marketing research.
  1. Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.

Degree requirements

  • 60 credits of lower division course work including business pre-core courses.
  • 60 credits of upper division course work, including business core courses, marketing major courses, and upper division business electives.
  • Marketing major courses require a grade of "C" or higher.
Marketing major courses
MAR 4001 Marketing Yourself in Today's Competitive Job Market
 
MAR 4002 Tools for Managing Marketing Information
 
MAR 4503 Consumer Behavior
 
MAR 4613 Managing Marketing Information
 
MAR 4853 Marketing Strategy
Choose two of the following:
MAR 4323 Integrated Marketing Communication MAR 4400 Personal Selling
MAR 4144 Export Marketing MAR 4403 Sales Management
MAR 4156 International Marketing MAR 4941 Marketing Internship
MAR 4203 Marketing Channels MAR 4722 e-Marketing
MAR 4231 Retail Marketing MAR 4232 Current Issues in Retail Marketing

Electives
Three upper division business electives to fulfill the requirements for 60 upper division electives.

Suggested plan of study
Third Year

Fall Semester

Spring Semester
CGS 3300 Introduction to Information Systems 3 QMB 3200 Application of Quantitative Methods in Business 3
COM 3110 Business and Professional Communication 3 MAR 4001 Marketing Yourself in Today's Competitive Job Market 3
ECO 3202 Applied Macroeconomics 3 MAR 4503 Consumer Behavior 3
MAN 3025 Organization and Management 3 MAR 4613 Managing Marketing Information 3
MAR 3023 Marketing Management 3   Upper division business elective 3
  TOTAL 15   TOTAL 15
Fourth Year

Fall Semester

Spring Semester
BUL 4310 Legal Environment of Business 3 MAN 4504 Operations Management 3
FIN 3403 Financial Management 3 MAN 4722 Strategic Management 3
MAR 4002 Tools for Managing Marketing Information 3 MAR 4853 Marketing Strategy 3
  Major elective 3   Major elective 3
  Upper division business elective 3   Upper division business elective 3
  TOTAL 15   TOTAL 15

 
In the News
 
   
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Isis Roque (BBA ’95) Read more.

 
     
   
  > Kimberly Taylor:
Students take the art of negotiation from the classroom to the business world.
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  > Marketing student makes most of university's expansive approach to learning. Read more.  
       
   
  > College's American Marketing Association chapter wins top prize at Collegiate Conference.
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  > "Can we explode the shoe business by improving the shopping experience?"

That was the question that members of the ladies' shoe department at Macy's asked Melissa Sanchez (BA '05), Frina Chiodi (BA '05), and Scott Sklar (BA '05)—all marketing majors—along with ten others in last spring's undergraduate marketing internship in the College of Business Administration.
Read more.