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Marketing Major

A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing.

Learning Goals

After completing your BBA with a major in Marketing, you will be able to:

  • Identify the core factors that need to be examined for understanding consumer behavior.
  • Identify elements of professional image, attitude and business ethics.
  • Calculate retail pricing on both cost and profit based approaches.
  • Interpret the language of marketing research.
  • Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.

Degree Requirements

  • 60 credits of lower division course work including business pre-core courses.
  • 60 credits of upper division course work, including business core courses, marketing business major courses, and upper division business electives.
  • Marketing major courses require a grade of "C" or higher.

Marketing Major Courses

Students must complete 21 credit hours of 4000-level marketing courses work, of which the following 15 credit hours are required.
MAR 4354 Marketing Yourself in Today's Competitive Job Market
MAR 4400 Personal Selling
MAR 4503 Consumer Behavior
MAR 4613 Managing Marketing Information
MAR 4804 Marketing Strategy

Students can fulfill their other credit hours with classes from the list below. It is important that Marketing Majors complete MAR 4354, MAR 4620, MAR 4613, MAR 4503, and MAR 4804 before taking their electives.

Choose two of the following:
MAR 4025 Marketing of Small Business Enterprises MAR 4144 Export Marketing
MAR 4156 International Marketing MAR 4203 Marketing Channels
MAR 4231 Retail Marketing MAR 4232 Current Issues in Retail Marketing
MAR 4323 Integrated Marketing Communication MAR 4333 Promotional Strategy
MAR 4334 Advertising Campaign Management MAR 4620 Tools for Managing Marketing Information
MAR 4403 Sales Management MAR 4676 Cyber Marketing
MAR 4722 e-Marketing MAR 4803 Cases in Marketing Management
MAR 4941 Marketing Internship MAR 4949 Cooperative Education in Marketing
MAR 4860 Customer Relationship Management


Four upper division business electives

Two Year and Four Year Major Maps

For more information view the Marketing program requirements.