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Marketing Major

A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing.

Learning Goals

After completing your BBA with a major in Marketing, you will be able to:

  • Identify the core factors that need to be examined for understanding consumer behavior.
  • Identify elements of professional image, attitude and business ethics.
  • Calculate retail pricing on both cost and profit based approaches.
  • Interpret the language of marketing research.
  • Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.

Degree Requirements

  • 60 credits of lower division course work including business pre-core courses.
  • 60 credits of upper division course work, including business core courses, marketing business major courses, and upper division business electives.
  • Marketing major courses require a grade of "C" or higher.

Marketing Major Courses

Undergraduate students majoring in marketing must complete 21 credit hours of 4000-level marketing course work, of which the following 15 credit-hours are required:
MAR 4354 Marketing Yourself in Today's Competitive Job Market
MAR 4400 Personal Selling
MAR 4503 Consumer Behavior
MAR 4613 Marketing Research I
MAR 4804 Marketing Strategy

Students can fulfill their other credit hours with classes from the list below. It is important that Marketing Majors complete MAR 4354, MAR 4620, MAR 4613, MAR 4503, and MAR 4804 before taking their electives.

Choose two of the following:
MAR 4025 Marketing of Small Business Enterprises MAR 4071 Current Issues in Marketing I
MAR 4144 Export Marketing MAR 4156 International Marketing
MAR 4203 Marketing Channels MAR 4231 Retail Marketing
MAR 4232 Current Issues in Retail Marketing MAR 4233 Social Media Marketing
MAR 4323 Integrated Marketing Communication MAR 4403 Sales Management
MAR 4404 Business-to-Business Sales and Marketing MAR 4415 Advanced Professional Selling
MAR 4620 Marketing Research II MAR 4643 Decision Making and Negotiations
MAR 4674 Marketing Analytics MAR 4733 Digital Marketing
MAR 4803 Cases in Marketing Management MAR 4860 Customer Relationship Management
MAR 4933 Special Topics in Marketing MAR 4941 Marketing Internship


Four upper division business electives

Two Year and Four Year Major Maps

For more information view the Marketing program requirements.