International Business Major

In today’s business world, the globalization of markets and production is more evident than ever. Global trade is growing at unprecedented speed and is affecting all businesses, even those focused on the domestic market. To be successful, managers must be aware of the importance of regional trade agreements and supra-national organizations, and the effect of foreign exchange systems and the effect of fluctuations in foreign exchange. 

Students who major in international business develop an understanding of these important issues along with knowledge of the strategies used by multinational corporations and how to manage in a cross-cultural environment. 

Learning goals

After completing your BBA with a major in International Business, you will be able to:

1. Discuss the impact of globalization on countries, businesses and their citizens.

2. Explain the role of international organizations/agreements that affect business organizations including regional agreements, the World Bank, the World Trade Organization, and the International Monetary Fund.

3. Analyze the political, legal, economic, and /cultural environment of multinational organizations in order to develop competitive strategies in a global environment.

4. Evaluate the impact of internationalization on company strategies and on the mode of entry chosen by a multinational organization.

5. Apply your knowledge of cultural values to evaluate the implementation of alternative management techniques in different cultures.
6. Design a marketing strategy for an international market (4Ps).
7. Demonstrate knowledge of the basics of international finance that are deemed necessary to conduct financial transactions in today's global economy, including development and current status of international monetary system, foreign exchange exposure, global parity conditions,  forecasting FOREX, global capital budgeting, global cost of capital, and exports and/imports.

Degree requirements

• 60 credits of lower division course work including business pre-core courses.
• 60 credits of upper division course work, including business core courses, international business major courses, and upper division business electives.
• International business major courses require a grade of "C" or higher.