Course Structure
Part 1 – Core Strategy Concepts
Main Schools of Strategic Thought
- Porter – Competitive positioning
- Resource Based View of the Firm
- Delta Model – Intro
Industry Structure and Competitive Interaction
- How the structure of an industry affects competitive dynamics
Competitive Positioning
Corporate Strategy
- Corporate vs. Business Strategy
- & Core Concepts
- Tools for Corporate Strategy
Corporate Culture and Philosophy
Strategic Metrics
- Strategic Budget
- Financial vs. Managerial Accounting
- Aggregate Metrics
- Granular Metrics and Experimentation
- Balanced Score Card
Part 2 – Strategy Formulation and Implementation: The Delta Model
Delta Model
- Introduction
- As a Philosophy
- As a Structure Process
- Workshop 1 – Customer Segmentation
- Case Presentation
Group Meeting 1
- Develop Customer Segmentation
- Presentation
Analyzing the Firm
Group Meeting 2
Defining the Mission
- Workshop 3 – Mission of the Business
- Workshop 4 – Strategic Agenda
Group Meeting 3
- Strategic Agenda
- Presentation
Putting it All Together
- Workshop 5 – Putting it Together
- Adaptive Processes
- Aggregate Metrics
- Granular Metrics and Experimentation
Instructor
Rafael Lucea
Dr. Lucea received his Ph. D. in Strategy and International Management from the Sloan School of Management at MIT where he was the first recipient of the Arnoldo C. Hax Strategy Fellowship. He also holds a M.Sc. from Carnegie Mellon University and an MBA from Esade (Spain). He is a member of the Academy of Management, the Academy of International Business, and the Strategic Management Society and acts as International Business professor at The George Washington University School of Business where his research is centrally concerned with the management of a firm’s non-market environment. He has consulted and worked for different organizations and firms such as Sugemesa, PepsiCo and the Hill Group.
Hugo Estrada Nieto
Professor Estrada holds a Master in Engineering Management from George Washington University and he completed the Interamerica’s Executive Management Program from Pennsylvania State University. He is internationally certified as Dana Chief Supervisor by the Dana University in Ohio and he took part in the Japan Union of Scientists and Engineers Total Quality program. In his more than 30 years of professional experience he has acted as CEO for several firms including the prestigious Corona Organization and has consulted and advised for different companies such as Microsoft, Siemens, Colombia’s National Coffee Growers Federation and the Colombian Government’s Ministry of Communications.
Schedule
New Dates Coming Soon.
Tuition
The program fee of $3900 includes tuition, instructional materials, breakfast, lunch, coffee breaks and parking. The fee is subject to change and is payable in advance.
Location
Classes are held at the University Park Campus, located at 11200 S.W. 8th Street, Miami. This location is convenient and easily accessible from the Florida Turnpike and the S.W. 8th Street Exit.
Register
To begin, please download a Registration Form.
By mail
Send the registration form, with payment, to the Office of Professional and Executive Education, College of Business Administration, 11200 S.W. 8th Street, CBC 223, Miami, Florida 33199.
By fax
Fax your completed registration form and payment information to 305-348-3628. We accept Visa, MasterCard, American Express, Discover Card or an employer invoice.
By telephone
Please call our office at 305-348-4217, Monday to Friday, from 9:00 a.m. to 5:00 p.m. and we will take your registration and payment information. We accept Visa, MasterCard, American Express, or Discover Card.
In person
Come to the Office of Professional and Executive Education, Monday to Friday from 9:00 a.m. to 5:00 p.m. and we can process your application. Our location is College of Business Administration, 11200 S.W. 8th Street, CBC 223, Miami, Florida 33199-0001.
Once you have registered, you will receive an email confirming your place in the program.
Registration and Withdrawal Policies
Payment Policy: Program fees are due in full upon acceptance into the program
Substitution Policy: Qualified substitutes for participants can be accommodated with advance written notice.
Withdrawal Policy: Due to costs associated with establishing, holding, and replacing participant slots, the following guidelines will be implemented:
- 1 week prior the program: the participant will be charged 50% of the program fee.
- 2 - 4 weeks prior the program: the participant will be charged 25% of the program fee.
- The remainder of the above mentioned will be transferred to another program upon receipt of written notice.
Note: Florida International University reserves the right to change, without notice, any statement in this bulletin concerning, but not limited to, curricula, courses, faculty, tuition, fees, policies and rules. If course or curriculum changes take place after you begin the program, we will make every effort to implement the changes in your best interest.
