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Assurance of Learning Exit Exams

Students who graduate with a Bachelor in Business (BBA) from the Landon Undergraduate School of Business or a Bachelor of Accounting (BACC) from the School of Accounting at the College of Business have been educated in a broad range of knowledge and skills as a basis for careers in business and to contribute positively in the larger society.

Graduates will achieve the knowledge and skills for successful performance in a business environment that is global in scope, thus requiring the intellectual ability to organize work, make and communicate sound decisions, react successfully to unanticipated events, be prepared to interact with persons from other cultures and to manage in circumstances where business practices and social conventions are different than the graduate’s native country. Graduates will also develop learning abilities necessary to promote higher-level intellectual capabilities.  Graduates will attain general curricular and management-specific student learning outcomes as follows:

General Curricular Knowledge & Skills

The general knowledge and skills curricular outcomes, while not management specific, relate to knowledge, skills and abilities that graduates will carry with them into their careers.  These are: 

Analytical Thinking Skills
Students will use quantitative analytical skills to:

  • Identify and analyze material factors that are involved in business problems
  • Determine and apply relevant frameworks from Accounting, Finance, Decision Sciences, Marketing, and Management to address business problems
  • Determine and apply appropriate problem-solving techniques to business problems
  • Integrate knowledge across business disciplines to formulate decisions.

Critical Thinking Skills
Students will be able to apply critical thinking skills to: 

  • Identify and evaluate relevant issues and information
  • Generate, evaluate, and recommend solutions to complex business problems
  • Support point of view with a well-reasoned rationale
  • Communicate thought processes to others
  • Analyze complex business problems, particularly ill-structured ones (i.e., business problems with no “right answer”)

Ethics Skills
Students will demonstrate ethical understanding and reasoning abilities, including an understanding of the ethical responsibilities of organizations.  Specifically students will be able to:

  • Recognize ethical dilemmas
  • Evaluate how stakeholders will be affected by various possible solutions to ethical dilemmas
  • Make ethical decisions
  • Provide a rationale for your decisions using ethical schools of thought.

Global Thinking Skills
Students will demonstrate the knowledge, skills and attitudes to compete in a global business environment.  Specifically the student will be able to:

  • Exhibit knowledge of the major cultural, economic, social and legal environments faced by organizations in global markets
  • Demonstrate appropriate responses to cultural diversity in a global economy
  • Assess the needs of and justify the advantages accruing from expanding into international markets
  • Develop strategies for the challenges of operating in a global environment

Information Technology 
Students will use information technology as a tool to do essential business tasks.  Specifically the student will be able to:

  • Use appropriate software to accomplish tasks and solve problems
  • Use information technology to perform research

Written & Oral Business Communication 
Students will be able to individually and collaboratively present written and oral statements.  Specifically, in written communication, the student will be able to:

  • Present ideas, produce examples, reasons and evidence for his/her own point of view
  • Use appropriate language including word choice and sentence variety
  • Use appropriate conventions including format, grammar, punctuation, spelling and paragraphing,

In oral communication, the student will be able to:

  • Produce an introduction which gains attention, connects to the topic and establishes credibility
  • Present a Thesis Statement that is explicit, identifies topic, previews main points
  • Connect to his/her audience, in particular gauge its needs and level of interest
  • Demonstrate understanding of the subject knowledge in depth of content
  • Produce a well-organized presentation with appropriate visual support, well transitioned and coherent.

Management-Specific Functional Knowledge & Skills

These outcomes relate to expectations for learning accomplishment in areas that directly relate to management tasks and form the business portion of degree requirements. Students will demonstrate functional skills and knowledge to enter and sustain a career in business/accounting as delineated in the learning outcomes for your major and each of the following core and pre-core subjects.



Students in each of the following majors will be able to:


  • LO 1   Prepare and interpret financial statements for business, non-profit, and government enterprises.
  • LO 2   Use accounting data to evaluate performance and enable decision-making.
  • LO 3   Describe the principles related to the design, integrity, and effectiveness of accounting information systems.
  • LO 4   Understand the role of auditing in society, including auditing procedures and reporting requirements.
  • LO 5   Apply the federal taxation of individuals, corporations and partnerships.
  • LO 6   Analyze the legal, ethical and legislative constructs, which govern the conduct of business.


Decision Sciences

  • LO 1   Recognize and analyze business problems and opportunities, apply systems development methodologies to elicit and analyze customer requirements.
  • LO 2   Propose information systems-based solutions that are technically sound, economically feasible, and organizationally viable.
  • LO 3   Communicate, orally and in writing, information systems solutions to the various stakeholders.
  • LO 4   Use information systems to provide customers with the data, information, and knowledge to make decisions.
  • LO 5   Develop state of the art information technology skills in the contemporary and emerging dynamic and complex business environment.
  • LO 6   Collaborate in a team to participate in or manage complex information-based business projects.


  • LO 1   Identify the functions of financial markets and institutions and examine their impact on the level of interest rates and interest rate differentials.
  • LO 2   Investigate advanced time value of money concepts and extend these concepts to mortgage mathematics, commercial mathematics, and capital budgeting.
  • LO 3   Explore the international integration of financial markets and analyze implications for financial managers.
  • LO 4   Examine the nature of the commercial banking business. Ascertain the measures of bank return and risk performance and how they are applied to bank valuation decisions and management performance assessment. 
  • LO 5   Identify and analyze derivative instruments and strategies used by investors and corporations to hedge financial risks. Emphasis will be placed on identification of financial risk and designing optimal risk management strategies. 
  • LO 6   Determine and analyze the appropriate measures of risk and return for various financial instruments. Understand the mechanics and regulation of financial securities.

Human Resources

  • LO 1   Develop and apply HR planning, recruitment, and selection practices that conform to commonly accepted professional standards and are legally sustainable.
  • LO 2   Develop and apply training needs analysis, instructional objectives, training program design that fully utilizes multimedia capabilities, and training evaluation practices so that training has a positive return on investment (ROI) for the business.
  • LO 3   Develop and apply performance appraisal forms and corrective performance management actions including feedback and disciplinary measures so that they are effective and legally sustainable.
  • LO 4   Develop and apply compensation, benefit, and reward systems that facilitate the attraction, development, and retention of a high-performance workforce and are legally sustainable.
  • LO 5   Develop and apply labor-management practices that foster a productive work environment and that are legally sustainable.


International Business

  • LO 1   Discuss the impact of globalization on countries, businesses and their citizens.
  • LO 2   Explain the role of international organizations/agreements that affect business organizations including regional agreements, the World Bank, the World Trade Organization, and the International Monetary Fund.
  • LO 3   Analyze the political, legal, economic, and /cultural environment of multinational organizations in order to develop competitive strategies in a global environment.
  • LO 4   Evaluate the impact of internationalization on company strategies and on the mode of entry chosen by a multinational organization.
  • LO 5   Apply your knowledge of cultural values to evaluate the implementation of alternative management techniques in different cultures.
  • LO 6   Design a marketing strategy for an international market (4Ps).
  • LO 7   Demonstrate knowledge of the basics of international finance that are deemed necessary to conduct financial transactions in today's global economy, including development and current status of international monetary system, foreign exchange exposure, global parity conditions,  forecasting FOREX, global capital budgeting, global cost of capital, and exports and/imports.



  • LO 1   Demonstrate understanding of how to carry out the planning function of management.
  • LO 2   Demonstrate understanding of how to carry out the organizing function of management.
  • LO 3   Formulate ways to carry out the controlling function in organizations.
  • LO 4   Identify ways to fulfill the leadership function of management.
  • LO 5   Explain how linking the organizational social practices to the community is ultimately advantageous in regard to: 
    • maintaining ethical standards;
    • developing  sustainable influence on the business environment;
    • establishing a strong reputation through community engagement.


  • LO 1   Identify the core factors that need to be examined for understanding consumer behavior.
  • LO 2   Identify elements of professional image, attitude and business ethics.
  • LO 3   Calculate retail pricing on both cost and profit based approaches.
  • LO 4   Interpret the language of marketing research.
  • LO 5   Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives

Real Estate

  • LO 1   Develop a conceptual understanding of the functions of real estate markets, real estate practices, and real estate institutions.
  • LO 2   Familiarize students with the nature of the legal environment of real estate.
  • LO 3   Appraise the real estate development opportunities in the commercial real estate markets for residential, warehouse, retail, and industrial properties.
  • LO 4   Develop students' analytical skills to solve specific problems or issues related to the analysis of real estate financing alternatives.