Strategic Market Orientation
The majority of business opportunities and challenges takes place in the industrial sector and demand for business-to-business (B2B) knowledge and skills has never been greater. Companies use B2B strategies to differentiate from the competition, expand their markets and lower business costs.
This dynamic program is designed to facilitate participant understanding of customer and competitor behavior in business-to-business marketing situations. It is a highly interactive program, incorporating the INDUSTRAT Simulation tool to enable participants to formulate and test their strategies under competitive conditions.
In the two weekend program, participants develop a framework for understanding common B2B issues, the ability to apply new knowledge to their organization’s challenges, and the confidence to implement market-driven, innovative solutions. The SMO course is a compelling alternative to hiring outside strategic planning consultants who are rarely involved with actual implementation.
Lectures, case studies and a simulation exercise combine to provide students with new insights and the tools to pursue effective B2B marketing strategies. The simulation engages students in an intense, competitive experience that demonstrates the realities of industrial marketing situations in which both the buy- and sell-side of the relationship is staffed by professionals. The course addresses fundamental challenges including how to:
This is the only program in the region that develops high-level decision making skills for the complex B2B environment. The program features:
INDUSTRAT a sophisticated simulation experience used by countless Fortune 500 companies and leading international business schools
A focused B2B curriculum created for the experienced marketing professional the material is in-depth and highly relevant