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Each year Johnson & Johnson (J&J) sponsors the annual University Case Competition on ten campuses across the country.   The competition is open to undergraduate teams that fulfill the requirements specified by J&J case organizers.  The winning team from each university travels to J&J headquarters for an all day networking event and a chance to compete head to head with teams from the 10 participating universities. The competition is a semester long event that brings together top business students to make decisions that build and support a holistic business strategy.   The case materials are created and distributed by employees of the sponsoring organization.

How it Works

Each spring term, usually in January, a new J&J case is rolled out on campus to participating teams across the country.  On-campus competitions must be scheduled no more than 4 weeks after the kick-off event. 

Each team has approximately four weeks to complete the case and prepare a presentation.  In February teams compete on-campus before judges and representatives from J&J. Teams are judged based on specific criteria outlined in the case as well as the team’s ability to answer questions and support their overall business strategy.  The winning team receives a monetary prize and goes on to compete in the finals held at Johnson & Johnson headquarters in New Brunswick NJ. 

Who can Compete

Teams of 5-7 students using the following criteria: 

  • business majors with an emphasis on finance, accounting, economics, marketing, and/or supply chain
  • strong academic performance and leadership skills
  • no more than 1 senior
  • at least 3 finance/accounting majors
  • no more than 2 members shall have competed in the J&J University Case Competition in the prior academic year
Key takeaways
  • Work together on a problem that typifies a real, working marketing situation.
  • Network with J&J professional staff and other University teams.
  • Add professional accomplishments to your resume.
  • Interact with executives of the sponsoring organization.
  • Test your skills as a real-world marketing consultant.
  • Win cash awards and a trip to Johnson & Johnson Headquarters to compete.

Contact Information

To learn more about the Johnson & Johnson University Case Competition please contact:

Sammi Rosin Lewis
Phone: 305-348-1232

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