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Back to: Certified Treasury Professional Certification Education Program » MBAs/MS » EHOF 2010 Nomination Form »

Andrea Padilla      Member since 2007
Marketing Director
Avaya Latin America

Responsible for the corporate and executive communications for HP Latin America as well as successful implementation of corporate communications media campaigns integrating Business Units programs as well as product launches campaign

Responsible development and implementation of marketing communications campaign including internal communications, public relations, advertising, and executive though leadership

Develops and implements strategy and set functional policy and direction regionally.  Manages a number of projects simultaneously supervising hand-on implementation

Counsels HP regional management on communications issues and manages a team of 15 professionals as well as agency resources.

Develops and successfully implements marketing programs by product line and country, targeting key customers, resulting in increasing brand equity at major accounts across the region.

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