EDUCATION
PhD, Marketing, Washington University
MSc, Chemistry, University of Auckland
BComm, Accounting, Economics, University of Auckland
AREAS OF EXPERTISE
- international marketing
- marketing management and strategy
- marketing research
PROFESSIONAL ACTIVITIES
Dr. Seatons research has been published in journals such as the Journal of Chemical Society, Nature, Journal of Consumer Affairs, Journal of the Academy of Marketing Science, Health Services Research, Journal of Experimental Education, Journal of Marketing Education, International Journal of Bank Marketing, Journal of Small Business Management, Journal of Advertising, and others. He has presented his research to numerous proceedings and meetings and conferences. Most recently, he presented "Nationalism as a Tenable Advertising Strategy," at the Second Facing East/Facing West Conference. Dr. Seaton is a member of the American Marketing Association, Southern Marketing Association, Academy of International Business, and Academy of Marketing Science.
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RECENT PUBLICATIONS
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Tsalikis, John, B. Seaton, "The International Business Ethics Index: Japan," Journal of Business Ethics, 80.2 (June 2008): 379-385.
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Tsalikis, John, B. Seaton, L. Tiger, "The International Business Ethics Index: Asian Emerging Economies," Journal of Business Ethics, 80.4 (July 2008): 643-651.
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Tsalikis, John, B. Seaton, "Business Ethics Index: USA 2006," Journal of Business Ethics, 72.2 (May 2007): 163-175.
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Tsalikis, John, B. Seaton, "International Business Ethics Index: European Union," Journal of Business Ethics, 75.3 (October 2007): 229-238.
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Tsalikis, John, B. Seaton, "Business Ethics Index: Measuring Consumer Sentiments Toward Business Ethical Practices," Journal of Business Ethics, 64.4 (May 2006): 317-326.
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